Skip to main content

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Autosport Plus

Discover premium content
Subscribe

Recommended for you

History repeats as 70th anniversary of Mallory Park is celebrated

National
History repeats as 70th anniversary of Mallory Park is celebrated

How Sutton's BTCC steamroller overcame Snetterton challenges

Feature
BTCC
Snetterton (300 Circuit)
How Sutton's BTCC steamroller overcame Snetterton challenges

Rossi faces key decision: Who will replace di Giannantonio at VR46?

MotoGP
Catalan GP
Rossi faces key decision: Who will replace di Giannantonio at VR46?

Red Bull reacts to Verstappen’s criticism – why ‘I told you’ moments are needed

Formula 1
Canadian GP
Red Bull reacts to Verstappen’s criticism – why ‘I told you’ moments are needed

Mini miracles as remarkable podium stories play out at Snetterton

National
Mini miracles as remarkable podium stories play out at Snetterton

Why Russell doesn’t want to see the 2026 F1 rules changed

Formula 1
Canadian GP
Why Russell doesn’t want to see the 2026 F1 rules changed

How Rosenqvist came of age in the closest Indy 500 finish in history

Feature
IndyCar
110th Running of the Indianapolis 500
How Rosenqvist came of age in the closest Indy 500 finish in history

Why "awesome" Canadian GP has convinced Hamilton he's "probably better without" Ferrari simulator

Formula 1
Canadian GP
Why "awesome" Canadian GP has convinced Hamilton he's "probably better without" Ferrari simulator

Williams F1 team unveils new 2020 livery

Williams has unveiled its new livery ahead of the first race of the 2020 Formula 1 season in Austria next week

The Grove-based outfit has revamped its colour scheme in the wake of the split with title sponsor ROKit last month, and teased the reveal on Thursday - with its drivers branding the new paint job "smart".

ROKit had joined the outfit for the start of 2019 and had a long term deal in place, but Williams elected to terminate the agreement early for unspecified reasons.

The revamped white-and-blue livery features an increased branding presence from Canadian food company Sofina, and global technology company Acronis.

The front of the rear wing features the Williams name, but this could obviously be replaced if the team finds another major sponsor.

The new Williams colours come ahead of a campaign where the team hopes to turn around its fortunes after two troubled campaigns where it has finished last in the constructors' championship.

It will race with George Russell and Nicholas Latifi this year.

With Williams on the search for investors to help secure its long-term future, it has also been looking for replacement sponsors in the short term.

Speaking last month, deputy team principal Claire Williams hoped partnership with sports agency 1920 Worldwide would help the team bring in new backers.

"We're working with a new agency, and we're very much redeveloping the way in which we go and take Williams to market, and we have huge confidence in that," she said.

"Williams has always done a good job of attracting new partners into our sport, into our team and I believe and have every confidence that we will continue to do so.

"This is a great brand. It is a great team. And we're on a very exciting journey."

ROKiT is set to become a major sponsor of the Mercedes F1 team, as reported by Autosport on Wednesday.

The company has also confirmed that its split with Williams won't have any impact on its title partnerships with Venturi in Formula E and the W Series.

Previous article Could F1 take lessons from the Bundesliga's return?
Next article Ferrari: Wearing masks in F1 action biggest challenge of COVID-19 protocols

Top Comments

Latest news