Rich Energy and Haas: The strangeness might not be over
OPINION: A turbulent summer has left the Haas Formula 1 team's title sponsorship up in the air. The strangeness might not be over yet, writes STUART CODLING
There are those who subscribe to the belief that any publicity is good publicity, as well as its close cousin, Oscar Wilde's bon mot that there's only one thing worse than being talked about, and that is not being talked about.
Didn't do Rich Energy any good, did it?
The company's hirsute (former) CEO William Storey specialised in a certain type of bombast from the off, unilaterally declaring the carbonated beverage "better than Red Bull". I'd have put that claim to the test if I could ever have got hold of a can of the stuff.
Share Or Save This Story
Can Alpine’s latest regime change shift its course?
Why long Sainz courtship was only one factor in eventual Williams union
How F1’s tech war has transformed in 2024
The apparently humble F1 component with remarkable attributes
The statistical F1 anomaly Verstappen will seek to remedy in Singapore
The hard-to-shift narratives Mercedes needs Antonelli's next steps to dispel
How Alonso played designer in Aston’s new limited edition special
F1 uncovered: A weekend behind the scenes with a team physio
BTCC Brands Hatch: Hill takes the title as Sutton wins thriller finale
Exclusive: Hulkenberg: Haas is going to be a serious competitor in the years to come
BTCC Brands Hatch: Ingram back in the hunt with victory
Quartararo: “Unacceptable” to run out of fuel again in Japanese GP
When McLaren conquered F1 and the Indy 500
How Hulkenberg transformed his F1 career with Haas
Jon Noble: Why even F1’s cleverest minds get lost in explaining rollercoaster season
Can Alpine’s latest regime change shift its course?
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
