There are those who subscribe to the belief that any publicity is good publicity, as well as its close cousin, Oscar Wilde's bon mot that there's only one thing worse than being talked about, and that is not being talked about.
Didn't do Rich Energy any good, did it?
The company's hirsute (former) CEO William Storey specialised in a certain type of bombast from the off, unilaterally declaring the carbonated beverage "better than Red Bull". I'd have put that claim to the test if I could ever have got hold of a can of the stuff.
OPINION: Max Verstappen has made the 2021 Formula 1 championship. He’s taken the fight to the all-conquering Mercedes squad and its dominant champion, produced driving displays few can match. But he’s been on a controversial course too, and finally crossed a particular line in Jeddah
The inaugural Saudi Arabian Grand Prix was a race packed full of incident as Formula 1 2021's title contenders repeatedly clashed on track. Lewis Hamilton won out over Max Verstappen to level the scores heading into next weekend's Abu Dhabi finale, as Jeddah turned F1 into a drama series
Dropped by Red Bull last season, Alexander Albon has fought back into a Formula 1 seat with Williams. ALEX KALINAUCKAS explains what Albon has done to earn the place soon to be vacated by the highly rated George Russell
Mercedes led the way in practice for Formula 1’s first race in Jeddah, where Red Bull was off the pace on both single-lap and long runs. But, if Max Verstappen can reverse the results on Saturday, factors familiar in motorsport’s main electric single-seater category could be decisive in another close battle with Lewis Hamilton
Earning praise from rivals has been a welcome sign that Lando Norris is becoming established among Formula 1's elite. But the McLaren driver is confident that his team's upward curve can put him in the mix to contend for titles in the future, when he's hoping the compliments will be replaced by being deemed an equal adversary
After a disastrous 2020 in which it slumped to sixth in the F1 constructors' standings, Ferrari has rebounded strongly and is on course to finish third - despite regulations that forced it to carryover much of its forgettable SF1000 machine. Yet while it can be pleased with its improvement, there are still steps it must make if 2022 is to yield a return to winning ways
OPINION: The pressure is firmly on Red Bull and Mercedes as Formula 1 2021 embarks on its final double-header. How the respective teams deal with that will be a crucial factor in deciding the outcome of the drivers' and constructors' championships, as Autosport's technical consultant and ex-McLaren F1 engineer explains
The bold reset helping McLaren reverse its fortunes
Autosport Podcast: F1's 2020 driver market silly season explained