Rich Energy and Haas: The strangeness might not be over
OPINION: A turbulent summer has left the Haas Formula 1 team's title sponsorship up in the air. The strangeness might not be over yet, writes STUART CODLING
There are those who subscribe to the belief that any publicity is good publicity, as well as its close cousin, Oscar Wilde's bon mot that there's only one thing worse than being talked about, and that is not being talked about.
Didn't do Rich Energy any good, did it?
The company's hirsute (former) CEO William Storey specialised in a certain type of bombast from the off, unilaterally declaring the carbonated beverage "better than Red Bull". I'd have put that claim to the test if I could ever have got hold of a can of the stuff.
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