Promoted: Luxury brand 8Js is inspired by racing, worn by racers

The latest luxury fashion brand, 8Js, has been created by Alain Prost's son Sacha and incorporates classic racing themes within its new menswear clothing range

Promoted: Luxury brand 8Js is inspired by racing, worn by racers

A new luxury fashion label inspired by the fast-paced world of motor racing pays homage to the great names of the sport. The menswear brand, 8Js is both effortlessly chic and sporty, exuding a cool-yet-refined attitude.

Created by Sacha Prost, son of four-time world champion Alain Prost and his sister-in-law Delphine Prost, the clothing range 8Js encompasses both the authenticity and essence of racing.

Sacha's roots, growing up visiting the world's most legendary circuits has helped him create a clothing range, which is an ideal choice for racing aficionados.

The name for the brand, 8Js, has been inspired by eight heroes of motorsport who competed in the sport's most daring and glamourous time: the 1960s and 1970s.

Those eight drivers are Jackie Stewart, James Hunt, Jack Brabham, Jochen Rindt, Jim Clark, Jo Siffert, John Surtees and Jacky Ickx - who in turn raced with charisma and style in F1's golden era.

"Racing isn't only about fast mechanics, it's a state of mind. A constant and delicate balance of danger. Passion and glamour both on and off the racetrack," says founder Sacha Prost.

The 8Js fashion line is committed to the highest quality standards with manufacturing in Italy and Portugal. Noble, traditional fabrics are combined with modern materials to create comfortable, practical and durable items.

The clothing range's urban look has been inspired by the race track to create garments that are both functional and trendsetting. 8Js is the luxury menswear collection for those of us who love racing and love driving...

FOUR OF THE BEST

THE ORIGINAL RACING SNEAKER

The Original Racing Sneakers are the brand's most iconic item. Entirely made in Italy, the Racing Sneakersare directly influenced from Formula 1 racing apparel.

The ankle strap and heel cut are small details that define the 8Js Racing Sneakers, offering the gentleman driver the perfect shoe for a stylish ride. Combing a sporty flair with a chic look, the Racing Sneakers; deliver a unique look and feel.

THE RACING CHINOS

The 8Js chinos feature cuffed bottom ends to encompass the characteristics of racing overalls. Made from quality sketch cotton, the trousers are built to feel more comfortable while seated behind the wheel - allowing you to focus more on the driving.

VINTAGE IMAGERY

Dedicated lines of t-shirts and scarves feature some of the most iconic images from a classic age of motor racing. Whether they show legendary drivers, tracks, or more they are all carefully handpicked photographs from the golden era of Formula 1.

The emblematic scenes have been reworked by graphic designers to create truly stunning visuals.

THE RACING STRIPE

The racing stripe is the most symbolic design of the 8Js collection. The racing stripe has descended from the iconic livery of Jim Clark's 1960s Lotus which was mirrored in latter years by drivers' overalls from the 1970s.

The sleek red stripe on an off-white base subtly recalls the track while creating a highly distinct and emblematic look across the 8Js clothing range.

For info visit 8-js.com.

shares
comments
Russell thought he was in fight for sixth at one point in Monaco GP
Previous article

Russell thought he was in fight for sixth at one point in Monaco GP

Next article

Wolff: Mercedes can't repeat Monaco GP F1 tactical errors elsewhere

Wolff: Mercedes can't repeat Monaco GP F1 tactical errors elsewhere
The sliding doors moment that saved Red Bull and Porsche Plus

The sliding doors moment that saved Red Bull and Porsche

OPINION: Everything looked set for Red Bull and Porsche to join forces for the 2026 season, before the marriage between both parties was called off. While at the time it looked like a major coup for Formula 1 in gaining both VW Group powerhouses Audi and Porsche for 2026, Red Bull and Porsche have really been spared a potentially fractious relationship.

How Tyrrell’s post-Stewart era descended into a fight to survive Plus

How Tyrrell’s post-Stewart era descended into a fight to survive

Glory days for Tyrrell became increasingly infrequent
 after Jackie Stewart’s retirement. But in the latest instalment of his history of the team for Autosport's sister title GP Racing, 
MAURICE HAMILTON recalls how Ken Tyrrell’s plucky and defiantly small team stayed bold enough to innovate – springing a surprise with F1’s first six-wheeled car

Formula 1
Dec 6, 2022
The forgettable final car of a former F1 giant that gave Damon Hill his start Plus

The forgettable final car of a former F1 giant that gave Damon Hill his start

While it launched the F1 career 
of a future world champion, STUART CODLING recalls that the BT60 was also the final nail in the coffin of a once-great marque 30 years ago. Here is its story

Formula 1
Dec 5, 2022
How departing F1 boss Brawn views F1’s new rules - and the future Plus

How departing F1 boss Brawn views F1’s new rules - and the future

Multiple-title-winning designer and team boss Ross Brawn is finally leaving Formula 1 after nearly 50 years in motorsport. But he still has plenty of insights on what’s working and what comes next, as he revealed to Autosport in a far-reaching exclusive interview in Abu Dhabi

Formula 1
Dec 2, 2022
The key F1 management call Ferrari must make to avoid more defeat Plus

The key F1 management call Ferrari must make to avoid more defeat

OPINION: Mattia Binotto’s departure from Ferrari will naturally bring a range of changes across the Formula 1 team. But how the changes shape up and the impact they could have is set to be dictated by a key direction Ferrari’s top dogs will need to pick

Formula 1
Nov 30, 2022
The difference between Mercedes’ stumble and the fall of F1 giants Plus

The difference between Mercedes’ stumble and the fall of F1 giants

OPINION: Mercedes endured its worst season of the hybrid Formula 1 era, but was mercifully spared its first winless campaign in over a decade late on. It has owned up to the mistakes it made which led to its troubled W13. And while its task to return to title-challenging contention is not small, its 2022 season seems more like a blip than the beginning of a downward spiral.

Formula 1
Nov 29, 2022
The physical focus bringing out the best of an F1 midfield star Plus

The physical focus bringing out the best of an F1 midfield star

Esteban Ocon likes to point out he’s the first driver since Lewis Hamilton to emerge from a spell as Fernando Alonso’s team-mate with a superior overall points record. While some may disagree, as LUKE SMITH discovered, the 2021 Hungarian GP winner reckons it’s not just luck which has made him France’s pre-eminent Formula 1 driver of the moment…

Formula 1
Nov 28, 2022
How Red Bull's dynamic leader shaped its F1 philosophy Plus

How Red Bull's dynamic leader shaped its F1 philosophy

The death of Dietrich Mateschitz last month has not only deprived Red Bull of its visionary founder, it has shorn Formula 1 of one of its most influential benefactors. Mateschitz himself was famously media-shy, preferring to let the brand do the talking on his behalf. And, while it’s now normal to speak of Red Bull F1 titles and champions made, Mateschitz never assumed it would be easy or even possible – as ANTHONY ROWLINSON discovered during this previously unpublished interview from 2006…

Formula 1
Nov 27, 2022