New Formula 1 logo divides fan opinion

Formula 1 ended the 2017 season by revealing a new logo on the podium at the Abu Dhabi Grand Prix

New Formula 1 logo divides fan opinion

The new design ends a 23 year-spell for the old brand and is now a simplified version inspired by the likes of Starbucks and Coca-Cola.

F1 commercial chief Sean Bratches said the design revamp was needed for modern digital technologies and merchandise.

But F1 fans on the Autosport Forums are divided over the logo. Here is a selection of their best comments:

MadYarpen: I think the old one was really dated. We all know it, it is familiar and relates strongly to F1, but it looks like something from 1990s.

I don't know much about marketing, so I am not saying "negative space" is good or bad. But still, every now and then here, on this forum, someone writes "I didn't realise there was "1" in the logo!" - which could confirm it was not perfect.

As for the new one, I quite like it. A lot depends on how it will be presented but I don't mind it. It probably could be better, but I don't see it as much worse than the old one.

WOT: My first take on the new logo was a bit of Scalextric track gone wrong.

Which in hindsight is probably pretty apt given my take on the state of F1 at the moment...

BRK: It looks like a throwback to the eighties, somehow. If this new logo were to appear in an episode of Stranger Things, I would not feel it was out of place at all.

Join the logo debate in the Autosport Forums

HP: It's a definite change from the people Bernie Ecclestone targeted.

What makes or breaks the case, however, is the quality of the product. If Liberty manages to improve the racing, most people wouldn't care about the identity anyway.

Whiz: The old F1 logo was kind of iconic. I really don't want to know how much money they spent to fix a thing that didn't need to be fixed.

dutra: Some logos are timeless. Hardly the case of the previous F1 logo.

pRy: The brand is what is important. The logo can evolve over the years. F1 is still F1. It's not as if they're renaming the sport. I accept I appear to be in the minority but the more I see of the logo and the font in the mock ups and photos from Abu Dhabi the more I like it.

I think it's a refreshing change and gives the impression that the sport is being modernised and is heading in a new direction. That fits in with Liberty buying the sport and what Liberty appear to be aiming for with their vision of the sport.

We'll be able to judge if that's a good or bad thing in a few years.

Hans V: To me it looks like an I not a 1. Formula I?

Ferrari2012: I don't care about the logo, more the halo and three power units for the season.

JHSingo: I don't think this criticism of Liberty is entirely fair. You are aware that changing a logo is easier and quicker than improving the racing, introducing a budget cap and everything else they've mentioned, right?

Was this change needed? Probably not. Does it mean Liberty is ignoring other issues, or has their priorities in the wrong order? No. Just that some things take longer than other to change.

LuckyStrike1: Liberty Media are really making changes to F1. Just what F1 needed.

Neno: F1 is dead. This is Liberty F1 now.

Jamiednm: I like it. Sure, the actual mark itself is a bit generic, but I think it's a nice starting point. As with all identities, it isn't all down to the logo, it's how it is used in context with the rest of the identity.

RECKLESS: It's a cool logo. Nothing wrong with it. F1 fans truly are a sour bunch.

shares
comments
Formula 1 drivers get first glimpse of 2021 aero design concepts
Previous article

Formula 1 drivers get first glimpse of 2021 aero design concepts

Next article

The past omens that could haunt Hamilton in 2018

The past omens that could haunt Hamilton in 2018
Load comments
How getting sacked gave Mercedes F1’s tech wizard lasting benefits Plus

How getting sacked gave Mercedes F1’s tech wizard lasting benefits

He’s had a hand in world championship-winning Formula 1 cars for Benetton, Renault and Mercedes, and was also a cog in the Schumacher-Ferrari axis. Having recently ‘moved upstairs’ as Mercedes chief technical officer, James Allison tells STUART CODLING about his career path and why being axed by Benetton was one of the best things that ever happened to him

The remarkable qualities that propelled Kubica’s F1 comeback Plus

The remarkable qualities that propelled Kubica’s F1 comeback

It’s easy to look at
 Robert Kubica’s second Formula 1 career and feel a sense of sadness that he didn’t reach the heights for which he seemed destined. But as BEN ANDERSON discovered, performance and results are almost meaningless in this context – something more fundamental and incredible happened…

The humbling changes Ricciardo made to deliver the goods for McLaren  Plus

The humbling changes Ricciardo made to deliver the goods for McLaren 

From being lapped by his own team-mate in Monaco to winning at Monza, it’s been a tumultuous first season at McLaren for Daniel Ricciardo. But, as he tells STUART CODLING, there’s more to the story of his turnaround than having a lovely summer holiday during Formula 1's summer break...

Formula 1
Nov 26, 2021
The potential benefits of losing the F1 constructors' title Plus

The potential benefits of losing the F1 constructors' title

As the battle continues to rage over the F1 2021 drivers' championship, teams up and down the grid are turning their attentions to the prize money attributed to each position in the constructors' standings. But F1's sliding scale rules governing windtunnel and CFD use will soften the blow for those who miss out on the top places

Formula 1
Nov 25, 2021
The invisible enemy that’s made Hamilton’s title charge tougher Plus

The invisible enemy that’s made Hamilton’s title charge tougher

After winning his past few Formula 1 titles at a canter, Lewis Hamilton currently trails Max Verstappen by eight points heading into the final double-header of 2021. Although Red Bull has been his biggest on-track challenge, Hamilton feels that he has just as much to grapple with away from the circuit

Formula 1
Nov 24, 2021
Why F1’s inconvenient penalties have to stay Plus

Why F1’s inconvenient penalties have to stay

OPINION: Quibbles over the length of time taken by Formula 1's stewards over decisions are entirely valid. But however inconvenient it is, there can be no questioning the importance of having clearly defined rules that everyone understands and can stick to. Recent events have shown that ambiguity could have big consequences

Formula 1
Nov 23, 2021
The mistakes Red Bull cannot afford to repeat in F1 2021’s title fight climax Plus

The mistakes Red Bull cannot afford to repeat in F1 2021’s title fight climax

OPINION: Red Bull has had Formula 1’s fastest package for most of 2021, but in several of the title run-in events it has wasted the RB16B’s potential. It cannot afford to do so again with Lewis Hamilton motoring back towards Max Verstappen in the drivers’ standings with two rounds remaining

Formula 1
Nov 23, 2021
Qatar Grand Prix Driver Ratings Plus

Qatar Grand Prix Driver Ratings

Qatar was a virtual unknown for most as Formula 1 made its inaugural visit to the Gulf state, and tyre management quickly emerged as an even more critical factor than normal. Perhaps then it should come as no surprise that two of the championship's elder statesmen produced standout drives

Formula 1
Nov 22, 2021