McLaren Plan Early Switch from Tobacco

McLaren are planning to bring an earlier than expected end to their sponsorship deal with tobacco company West, Autosport-Atlas has learned

McLaren Plan Early Switch from Tobacco

The change is due to take place after Friday practice for the Hungarian Grand Prix.

A pan-European ban on tobacco sponsorship is due to kick in on race day (July 31) at the Hungaroring, forcing those teams featuring cigarette branding to change their colour schemes for the Sunday.

However, sources have told Autosport-Atlas that McLaren are planning to make their change a day early. It is understood that the team will run with full West branding during Friday practice in Hungary before dropping the logos of them and other major sponsor Johnnie Walker for Saturday.

The team are then expected to switch to Johnnie Walker branding from race day at Hungary in what could be the colour scheme the team plan to run with for the remainder of 2005.

Although McLaren have clearly made their plans for the impending tobacco ban, other teams do not appear to be as set in their plans and are considering the option of running with tobacco sponsorship for those events outside of the EU.

Neil England, commercial director for the Gallaher Group which backs the Jordan team with its Benson & Hedges brand, told the International Herald and Tribune: "We are all really waiting to see, everyone's watching everybody else."

The situation for teams is complicated by the fact that Britain's Tobacco Advertising and Promotion Act, which also comes into effect on July 31, theoretically makes it illegal for British teams to run with tobacco sponsorship outside of the EU - because television images can be broadcast back into the UK.

England added: "As a UK-based tobacco company, together with British American Tobacco and Imperial Tobacco, we are seeking clarity on the UK regulations in order to determine whether we are able to brand and thus able to continue in the sport."

Ferrari are also expected to continue with their Marlboro sponsorship - even if the company's logos cannot continue to feature on their cars at certain races.

"Our position is very simple," said spokesman Luca Colajanni. "As usual we will respect the laws each country foresees regarding tobacco advertising.

"To know what will happen, the best thing you can do is to check the laws in each country and understand when the EU directive will be transformed into law."

shares
comments
Massa in Talks with BMW

Previous article

Massa in Talks with BMW

Next article

McLaren Dominate Practice 2 - Germany

McLaren Dominate Practice 2 - Germany
Load comments

About this article

Series Formula 1
Teams McLaren
Author Dieter Rencken
Emilia Romagna Grand Prix Driver Ratings Plus

Emilia Romagna Grand Prix Driver Ratings

A frantic wet race at Imola produced plenty of excitement and drama as drivers scrabbled for grip. Amid the hatful of mistakes and incidents that ensued, who kept their noses cleanest?

How the Emilia Romagna GP result hinged on three crucial saves Plus

How the Emilia Romagna GP result hinged on three crucial saves

Rain before the start of the Emilia Romagna Grand Prix promised to spice up the action, and the race certainly delivered on that. Max Verstappen got the best launch to win from Lewis Hamilton, but both got away with mistakes that could have had serious consequences

The back-bedroom world-beater that began a new F1 era Plus

The back-bedroom world-beater that began a new F1 era

The first in a line of world beaters was designed in a back bedroom and then constructed in a shed. STUART CODLING recalls the Tyrrell 001

Formula 1
Apr 18, 2021
The clues Hamilton’s F1 contract afterthought gives to his future Plus

The clues Hamilton’s F1 contract afterthought gives to his future

The Formula 1 world reacted with surprise when it learned Lewis Hamilton’s long-awaited new Mercedes deal guarantees his presence on the grid only until the end of 2021. Both parties claimed publicly they were happy with the arrangement but, asks MARK GALLAGHER, is there more to it than that?

Formula 1
Apr 17, 2021
How a harshly ejected Red Bull star has been hooked by racing again Plus

How a harshly ejected Red Bull star has been hooked by racing again

Driver-turned-DJ Jaime Alguersuari lost his love for motorsport when he was booted out of Formula 1 just as he was starting to polish his rough edges. Having drifted from category to category then turned his back on racing altogether in 2015, he’s come full circle and is planning a return in karts for fun

Formula 1
Apr 17, 2021
Why Mercedes isn't confident it's really ahead of Red Bull at Imola Plus

Why Mercedes isn't confident it's really ahead of Red Bull at Imola

While Mercedes struck back against Red Bull by topping the times at Imola on Friday ahead of the Emilia Romagna Grand Prix, the overall picture remains incredibly close. Despite having a possible edge this weekend, the reigning Formula 1 world champion squad is not taking anything for granted...

Formula 1
Apr 16, 2021
What Mercedes must do to keep its F1 title challenge on track Plus

What Mercedes must do to keep its F1 title challenge on track

Mercedes may find itself leading the drivers' and constructors' standings after Lewis Hamilton's victory in the Bahrain Grand Prix, but it is well-aware that it came against the odds, with Red Bull clearly ahead on pace. Here's what the Brackley team must do to avoid its crown slipping

Formula 1
Apr 16, 2021
Why Tsunoda can become Japan’s greatest F1 talent Plus

Why Tsunoda can become Japan’s greatest F1 talent

While Japan's fever for motor racing is well-documented, the country has yet to produce a Formula 1 superstar – but that could be about to change, says BEN EDWARDS

Formula 1
Apr 15, 2021