Lotto operator Allwyn joins F1 as partner

Lottery operator Allwyn has signed a multi-year deal to become Formula 1’s latest official partner.

Allwyn, which owns the licence to operate the National Lottery in the United Kingdom, will join F1’s growing list of partners from the 2025 season.

The deal is aimed to be mutually beneficial, with the partnership seen as a growth opportunity in the respective markets while also promoting Allwyn’s corporate social responsibilities.

As well as operating across markets in Europe, Allwyn also commits to funding projects and in the UK it has pledged to set aside £1million a year for social initiatives.

“We are thrilled to welcome Allwyn as a new Official Partner,” said F1 CEO Stefano Domenicali. “Our collaboration reflects our shared commitment to innovation and celebrating community.

“This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world.

“We look forward to working together to create unique experiences and drive positive change together.”

Announcing the news, F1 said the relationship will “give Allwyn the opportunity to utilise the sport’s significant and ever growing international fan base and platform to celebrate those making positive change, sharing inspiring stories on a global level.”

Speaking about the partnership, Allwyn founder Karel Komarek said: “We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey.

“This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.”

For Allwyn CEO, Robert Chvatal, the move is a big one for the company.

“Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business,” he said.

“We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.”