How the Jeddah F1 race became a one-sitting Netflix drama series
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How the Jeddah F1 race became a one-sitting Netflix drama series

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The inaugural Saudi Arabian Grand Prix was a race packed full of incident as Formula 1 2021's title contenders repeatedly clashed on track. Lewis Hamilton won out over Max Verstappen to level the scores heading into next weekend's Abu Dhabi finale, as Jeddah turned F1 into a drama series

Formula 1 is obsessed with the ‘Netflix-effect’.

It’s easy to see why. Ever since Drive to Survive premiered in 2019, the documentary series that plays fast and loose with sporting reality is credited with attracting new fans to the championship globally.

Netflix is more than a media giant. It’s a verb – and famously rather a naughty one. But ‘Netflix’ also encompasses how people consume many of the programmes on its platforms: they binge them. The shows play automatically – it's assumed one always wants ‘just one more’.

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