Haas reveals new livery and 2019 Formula 1 car

The Haas Formula 1 team has become the first to reveal images of its 2019 car, and unveiled a new black-and-gold livery to reflect its new title sponsor

Haas reveals new livery and 2019 Formula 1 car

Haas has been formally renamed the Rich Energy Haas F1 team for this season in deference to the British-based energy drink company it struck a deal with late last year.

TECHNICAL ANALYSIS: What new Haas reveals about 2019 trends

The team unveiled its new livery at a launch event in London on Thursday, using a 2018 show car, but released the first pictures of its new VF-19 online at the same time.

Its first trio of F1 cars had liveries that stuck to the colours of owner Gene Haas's company Haas Automation, with tweaked levels of black, grey and red on each one.

The VF-18 is a complete departure from that, mostly black with gold Rich Energy logos on the front wing, nose and engine cover to embrace its sponsor's black-and-gold colour scheme.

It also features the now-familiar elongated 'U' colouring on the nose in gold, while the Haas name adorns the sidepods and rear wing in white.

Intricate details of the car are hard to determine because of the mostly-black livery and the dark background in the images.

But the 2019 rules' simplified front wing - that contains five elements, is 200mm wider and 20mm higher - and rear wing - 20mm higher and 100mm wider - are immediately recognisable.

The physical version of Haas's 2019 car will not be seen until the morning of the first pre-season test at Barcelona next Monday.

"This is the time of the season when you hope you've got designs right and you can be competitive straight away," said Haas.

"The new car looks distinctive, not only in terms of its color scheme, but also with the new regulations in play.

"Hopefully those design changes brought in for 2019 will improve the racing on-track, and more importantly give us a shot at making more of an impact at each grand prix."

Haas finished fifth in the constructors' championship last season, the best result of its short F1 career.

But it also missed opportunities through team and driver errors.

"It's important that we keep progressing as a team, and this season is no different," said team principal Gunther Steiner.

"While 2018 delivered our best season to-date, the year showed, sometimes sharply, that we still have areas to improve on as a team."

Rich Energy has targeted F1 for over a year, linking itself to possible Force India sponsorship for a long time - although that possibility was dismissed by the team.

It also made a last-ditch bid to buy Force India when the team fell into administration.

"I'm naturally delighted to finally see the Rich Energy colours and stag logo in Formula 1 with Haas F1 Team," said the company's CEO William Storey.

"Partnering with the team has already significantly raised the profile of our brand, this livery unveil will again elevate us to another level."

shares
comments
Formula 1 cost cap could be skewed towards Mercedes/Ferrari - Horner
Previous article

Formula 1 cost cap could be skewed towards Mercedes/Ferrari - Horner

Next article

Doubting Haas F1 backer Rich Energy is like 'denying moon landing'

Doubting Haas F1 backer Rich Energy is like 'denying moon landing'
Load comments
Why the lack of “needle” between Red Bull and Ferrari in F1 2022 is a mirage Plus

Why the lack of “needle” between Red Bull and Ferrari in F1 2022 is a mirage

OPINION: The fight for the 2022 Formula 1 world titles between Red Bull and Ferrari so far features little of the public animosity that developed between the former and Mercedes last year. But that isn’t to say things are full on friendly or won’t get much worse very quickly…

The underdog F1 squad that thrust Senna into the limelight Plus

The underdog F1 squad that thrust Senna into the limelight

The Toleman TG184 was the car that could, according to legend, have given Ayrton Senna his first F1 win but for Alain Prost and Jacky Ickx at Monaco in 1984. That could be stretching the boundaries of the truth a little, but as STUART CODLING explains, the team's greatest legacy was in giving the Brazilian prodigy passed over by bigger outfits an opportunity

Formula 1
May 16, 2022
Why Aston Martin is unlikely to repeat Jaguar’s F1 mistakes Plus

Why Aston Martin is unlikely to repeat Jaguar’s F1 mistakes

Two famous manufacturer teams born out of humble midfield origins, splashing the cash while attempting to rise to the top of F1 in record time. There are clear parallels between Lawrence Stroll’s Aston Martin and the doomed Jaguar Racing project of 22 years ago, but MARK GALLAGHER believes struggling Aston can avoid a similar fate

Formula 1
May 15, 2022
How rejuvenated Haas recovered its F1 mojo Plus

How rejuvenated Haas recovered its F1 mojo

US-owned but until recently Russian-backed, Haas seems to have reached a turning point in car performance after three gruesome seasons. And it needs to if it’s to attract fresh investment. Team boss Gunther Steiner tells OLEG KARPOV how close Haas came to the abyss

Formula 1
May 14, 2022
How F1 race leaders have now lost their comfort blanket Plus

How F1 race leaders have now lost their comfort blanket

As Formula 1 teams have settled down in understanding the new generation of cars and the way they need to maximise their performance, fresh lessons have emerged. Jonathan Noble investigates how they have brought with them an all-new kind of grand prix racing

Formula 1
May 12, 2022
Gilles Villeneuve's 10 greatest F1 drives Plus

Gilles Villeneuve's 10 greatest F1 drives

Formula 1 lost one of its brightest stars when Gilles Villeneuve was killed during practice for the 1982 Belgian Grand Prix. Forty years on, Autosport picks out the greatest drives by a Ferrari legend

Formula 1
May 11, 2022
The silver lining of Ferrari’s Miami GP defeat Plus

The silver lining of Ferrari’s Miami GP defeat

OPINION: Much was made of Formula 1’s first Miami Grand Prix – what turned out to be a very ‘marmite’ event for both those in attendance and everyone following on TV. But even as the on-track battle between Red Bull and Ferrari it produced continued the negative run of results for the red team, it contained a glimmer it must hope continues to shine

Formula 1
May 11, 2022
How imperfect Miami offered F1's drivers a unique challenge Plus

How imperfect Miami offered F1's drivers a unique challenge

OPINION: Despite all of the stylistic embellishments festooning Formula 1's inaugural Miami Grand Prix, the Miami International Autodrome offered the drivers a unique challenge and punished driver errors; a stark contrast to the usual cast of modern-day circuits

Formula 1
May 10, 2022