Formula 1 sets up think-tank to improve fan experience

Formula 1 has taken a major step forward in trying to get more engaged with fans through the creation of a Promotional Working Group

Formula 1 sets up think-tank to improve fan experience

The think-tank held its first meeting ahead of the Abu Dhabi Grand Prix, as representatives of teams got together to evaluate ways of making F1 more popular.

Chaired by Williams deputy team principal Claire Williams, the PWG has begun considering a raft of new approaches for F1 that will improve the fan experience at races and help keep interest up away from grand prix weekends.

Speaking about the new group, Williams said: "It's going to look at promotional opportunities around F1, to ensure that we have sustainability moving forward in to the future."

Ideas that have already been discussed are opening up the paddock on Thursdays, a better experience for fans during pit lane walkabouts and more interaction with drivers on race weekends.

Furthermore, there is the idea of a more cohesive social media push for F1 overall to ensure the sport is reaching and engaging the right audience.

Any suggestions that have the support of the teams will be forwarded on to F1's Strategy Group, so they can then be implemented.

The hope is that by the first race of 2015, F1 will have adopted some of the ideas to boost the fan experience at races.

ECCLESTONE SUPPORTS PUSH

Although F1 supremo Bernie Ecclestone has no interest in social media, he has supported the creation of the PWG to try to make grand prix racing better for fans.

He accepted that the PWG should meet outside of the Strategy Group, because often promotional matters got forgotten during lengthy team boss meetings.

And although Ecclestone caused a stir earlier this month when he said F1 had no interest in younger fans, he does accept that grand prix racing needs a future generation to follow it.

"We want to attract a teenage audience," he said in Abu Dhabi.

"We want to see people grow up [following it], like the guy who is 30 years old now - and was following it 15 years ago.

"if he was watching it today, what sorts of things were there then to make him be an F1 enthusiast?"

shares
comments
Red Bull: F1 can't be afraid of Mercedes quitting over engine rules
Previous article

Red Bull: F1 can't be afraid of Mercedes quitting over engine rules

Next article

Mercedes says engine manufacturers won't exit F1

Mercedes says engine manufacturers won't exit F1
Why F1's nearly man is refreshed and ready for his return Plus

Why F1's nearly man is refreshed and ready for his return

He has more starts without a podium than anyone else in Formula 1 world championship history, but Nico Hulkenberg is back for one more shot with Haas. After spending three years on the sidelines, the revitalised German is aiming to prove to his new team what the F1 grid has been missing

The potential-laden F1 car that Ferrari neglected Plus

The potential-laden F1 car that Ferrari neglected

The late Mauro Forghieri played a key role in Ferrari’s mid-1960s turnaround, says STUART CODLING, and his pretty, intricate 1512 was among the most evocative cars of the 1.5-litre era. But a victim of priorities as Formula 1 was deemed less lucrative than success in sportscars, its true potential was never seen in period

Formula 1
Jan 28, 2023
Why Vasseur relishes 'feeling the pressure' as Ferrari's F1 boss Plus

Why Vasseur relishes 'feeling the pressure' as Ferrari's F1 boss

OPINION: Fred Vasseur has spent only a few weeks as team principal for the Ferrari Formula 1 team, but is already intent on taking the Scuderia back to the very top. And despite it being arguably the most demanding job in motorsport, the Frenchman is relishing the challenge

Formula 1
Jan 27, 2023
The crucial tech changes F1 teams must adapt to in 2023 Plus

The crucial tech changes F1 teams must adapt to in 2023

Changes to the regulations for season two of Formula 1's ground-effects era aim to smooth out last year’s troubles and shut down loopholes. But what areas have been targeted, and what impact will this have?

Formula 1
Jan 26, 2023
Are these the 50 quickest drivers in F1 history? Plus

Are these the 50 quickest drivers in F1 history?

Who are the quickest drivers in Formula 1 history? LUKE SMITH asked a jury of experienced and international panel of experts and F1 insiders. Some of them have worked closely with F1’s fastest-ever drivers – so who better to vote on our all-time top 50? We’re talking all-out speed here rather than size of trophy cabinet, so the results may surprise you…

Formula 1
Jan 25, 2023
One easy way the FIA could instantly improve F1 Plus

One easy way the FIA could instantly improve F1

OPINION: During what is traditionally a very quiet time of year in the Formula 1 news cycle, FIA president Mohammed Ben Sulayem has been generating headlines. He’s been commenting on massive topics in a championship that loves them, but also addressing necessary smaller changes too. Here we suggest a further refinement that would be a big boon to fans

Formula 1
Jan 24, 2023
How can McLaren keep hold of Norris? Plus

How can McLaren keep hold of Norris?

Lando Norris is no longer the young cheeky-chappy at McLaren; he’s now the established ace. And F1's big guns will come calling if the team can’t give him a competitive car. Here's what the team needs to do to retain its prize asset

Formula 1
Jan 24, 2023
What difference did F1's fastest pitstops of 2022 make? Plus

What difference did F1's fastest pitstops of 2022 make?

While a quick pitstop can make all the difference to the outcome of a Formula 1 race, most team managers say consistency is more important than pure speed. MATT KEW analyses the fastest pitstops from last season to see which ones – if any – made a genuine impact

Formula 1
Jan 23, 2023