Formula 1 reports TV and digital growth for 2018 season
Formula 1 has released figures to outline a "significant increase" in audience figures across TV and digital platforms in 2018, the second year of Liberty Media's ownership

Figures released by the championship state that 490.2m unique figures were registered during 2018, a 10% year-on-year increase.
The increase was most pronounced in India, France, Russia, the USA and China, with the latter benefiting from a return to free-to-air broadcasting on CCTV.
Brazil, China and the USA were the most popular TV markets despite none of the countries featuring a representative on the 2018 Formula 1 grid.
Brazil accounted for 115.2m unique figures, ahead of China (68m) and the USA (34.2m).
An increase was also reflected in the TV cumulative audience, which stood at 1.59bn, a rise of 3%, with Brazil, Germany and Italy leading the market in this division, which takes into account the top 20 global markets.

Formula 1 also reported growth in its digital markets, an area which was under-utilised until the final few years of Bernie Ecclestone's reign, and which has received a push since Liberty Media's takeover.
The total number of followers across the primary social media platforms - Facebook, Twitter, Instagram and Youtube - is now 18.5m, a year-on-year rise of 53%.
It means Formula 1 is the fastest-growing sport on social media, and also benefited from new-for-2018 features such as the Beyond the Grid podcast and the post-race F1 Twitter show that was broadcast through the platform at nine Grands Prix.
The push for greater digital reach has been a primary ambition under Liberty Media, which now believes Formula 1 has an average fan age of 40, bringing it in line with other major sports.
According to data gathered by IPSOS 61% of new fans attracted to Formula 1 in the last two years are under 35 years of age, with 36% under 25, citing the new-for-2017 eSports Series as an initiative that has opened the sport to a younger audience.

Previous article
Formula 1 teams considering writing to prime minister over Brexit fears
Next article
Mick Schumacher joins Ferrari's 2019 Driver Academy line-up

About this article
Series | Formula 1 |
Formula 1 reports TV and digital growth for 2018 season
Why Russell was right to be wrong about Bottas after Imola F1 clash
George Russell and Valtteri Bottas' collision at Imola on Sunday prompted fury in the Formula 1 paddock. But Russell's carefully-worded heartfelt statement later, acknowledging that his initial response was wrong, proved the right move
How Verstappen and Hamilton’s Imola clash sets the tone for F1’s 2021 title fight
In Max Verstappen's Formula 1 career to date, he has been cast as the 'pretender', an acknowledged top-line performer without the car to regularly challenge Lewis Hamilton. But that no longer applies in 2021, and the start to the Emilia Romagna Grand Prix was the most telling signal yet of what we can expect from their duel this year
How “overwhelming” McLaren move has given Ricciardo a new verve
Daniel Ricciardo has found a new lease of life at McLaren – a move that’s been years in the making, as he explains to STUART CODLING…
The German legend who raced and beat Nuvolari
Ninety years ago, Rudolf Caracciola became the first non-Italian to win the epic Mille Miglia. We look at how he stacks up to the most famous pre-war ace Tazio Nuvolari, one of the drivers he beat on that day in 1931
How 2021's midfielders have taken lessons from F1's top teams
Formula 1’s latest Imola adventure turned into an expensive trip for many teams due to several crashes throughout the weekend. While balancing the books is an added factor in 2021 with the cost cap, a few midfield teams have cashed in early on development investments
Emilia Romagna Grand Prix Driver Ratings
A frantic wet race at Imola produced plenty of excitement and drama as drivers scrabbled for grip. Amid the hatful of mistakes and incidents that ensued, who kept their noses cleanest?
How the Emilia Romagna GP result hinged on three crucial saves
Rain before the start of the Emilia Romagna Grand Prix promised to spice up the action, and the race certainly delivered on that. Max Verstappen got the best launch to win from Lewis Hamilton, but both got away with mistakes that could have had serious consequences
The back-bedroom world-beater that began a new F1 era
The first in a line of world beaters was designed in a back bedroom and then constructed in a shed. STUART CODLING recalls the Tyrrell 001