Former BAR team owner BAT back into Formula 1 with McLaren deal

McLaren has signed a multi-year deal with British American Tobacco, the company that owned the BAR Formula 1 team

Former BAR team owner BAT back into Formula 1 with McLaren deal

BAT, a British-based cigarette and tobacco manufacturing company, bought the Tyrrell team in 1997 and formally entered F1 in '99 by renaming it British American Racing.

The team did not win a grand prix until it became the works Honda outfit in 2006, by which time stricter tobacco advertising had pushed BAT into a more peripheral role.

BAT and Honda severed their ties completely ahead of the 2007 season.

McLaren's announcement of a "global partnership" with BAT brings the company back into F1 for the first time since Honda succeeded BAR.

It comes three days before McLaren is due to unveil its 2019 F1 car.

A statement said it would be "focused solely on BAT's potentially reduced risk products and grounded in technology and innovation".

The McLaren/BAT tie-up on technology and innovation comes at a time when Ferrari title sponsor Philip Morris International is pushing its own initiative.

PMI is currently under scrutiny for 'Mission Winnow' branding that appeared late in 2018 and is expected to continue this season, because even though it advertises a non-tobacco initiative it is linked to the tobacco products made famous through the Marlboro brand.

BAT said it would have "on-car and off-car presence throughout the season" with McLaren but it would be "at all times in line with applicable regulation and legislation".

McLaren's statement said the BAT partnership would be "centred on accelerating BAT's transforming agenda, leveraging its portfolio of potentially reduced risk products, aiming to deliver the world's tobacco and nicotine consumers a better tomorrow".

While the partnership was announced by McLaren's racing division it will also incorporate McLaren Applied Technologies, which will "work with BAT on areas including battery technology and advanced materials".

McLaren CEO Zak Brown said: "We welcome BAT to the McLaren team and support their ambition of delivering meaningful and lasting change through innovation.

"BAT's transformation agenda is central to this partnership and we are pleased to share our technical experience and expertise in helping to accelerate this."

Chief marketing officer of BAT Kingsley Wheaton said the company will use the new partnership to "drive greater resonance" of its e-cigarette and tobacco heating products.

"We're extremely proud and excited about this new partnership, further enabling us to accelerate the pace at which we innovate and transform ourselves," said Wheaton.

"It gives us a truly global platform with which to drive greater resonance of our potentially reduced risk products, including our Vype, Vuse and glo brands.

"Ultimately, innovation and technology will support us in creating a better tomorrow' for our consumers worldwide."

shares
comments
F1 after new MENA TV deal as piracy issue means BeIN drops out
Previous article

F1 after new MENA TV deal as piracy issue means BeIN drops out

Next article

How Toro Rosso's design gap to Red Bull is closing

How Toro Rosso's design gap to Red Bull is closing
The Mercedes F1 pressure changes under 10 years of Toto Wolff Plus

The Mercedes F1 pressure changes under 10 years of Toto Wolff

OPINION: Although the central building blocks for Mercedes’ recent, long-lasting Formula 1 success were installed before he joined the team, Toto Wolff has been instrumental in ensuring it maximised its finally-realised potential after years of underachievement. The 10-year anniversary of Wolff joining Mercedes marks the perfect time to assess his work

The all-French F1 partnership that Ocon and Gasly hope to emulate Plus

The all-French F1 partnership that Ocon and Gasly hope to emulate

Alpine’s signing of Pierre Gasly alongside Esteban Ocon revives memories of a famous all-French line-up, albeit in the red of Ferrari, for BEN EDWARDS. Can the former AlphaTauri man's arrival help the French team on its path back to winning ways in a tribute act to the Prancing Horse's title-winning 1983?

Formula 1
Jan 31, 2023
How do the best races of F1 2022 stack up to 2021? Plus

How do the best races of F1 2022 stack up to 2021?

OPINION: A system to score all the grands prix from the past two seasons produces some interesting results and sets a standard that 2023 should surely exceed

Formula 1
Jan 31, 2023
Who were the fastest drivers in F1 2022? Plus

Who were the fastest drivers in F1 2022?

Who was the fastest driver in 2022? Everyone has an opinion, but what does the stopwatch say? Obviously, differing car performance has an effect on ultimate laptime – but it’s the relative speed of each car/driver package that’s fascinating and enlightening says ALEX KALINAUCKAS

Formula 1
Jan 30, 2023
Why F1's nearly man is refreshed and ready for his return Plus

Why F1's nearly man is refreshed and ready for his return

He has more starts without a podium than anyone else in Formula 1 world championship history, but Nico Hulkenberg is back for one more shot with Haas. After spending three years on the sidelines, the revitalised German is aiming to prove to his new team what the F1 grid has been missing

Formula 1
Jan 29, 2023
The potential-laden F1 car that Ferrari neglected Plus

The potential-laden F1 car that Ferrari neglected

The late Mauro Forghieri played a key role in Ferrari’s mid-1960s turnaround, says STUART CODLING, and his pretty, intricate 1512 was among the most evocative cars of the 1.5-litre era. But a victim of priorities as Formula 1 was deemed less lucrative than success in sportscars, its true potential was never seen in period

Formula 1
Jan 28, 2023
Why Vasseur relishes 'feeling the pressure' as Ferrari's F1 boss Plus

Why Vasseur relishes 'feeling the pressure' as Ferrari's F1 boss

OPINION: Fred Vasseur has spent only a few weeks as team principal for the Ferrari Formula 1 team, but is already intent on taking the Scuderia back to the very top. And despite it being arguably the most demanding job in motorsport, the Frenchman is relishing the challenge

Formula 1
Jan 27, 2023
The crucial tech changes F1 teams must adapt to in 2023 Plus

The crucial tech changes F1 teams must adapt to in 2023

Changes to the regulations for season two of Formula 1's ground-effects era aim to smooth out last year’s troubles and shut down loopholes. But what areas have been targeted, and what impact will this have?

Formula 1
Jan 26, 2023