Ferrari bosses say F1 needs a revolution to appeal to younger fans

A "revolution" in the way Formula 1 presents itself to fans is required if the sport is to survive and prosper, according to new Ferrari chairman Sergio Marchionne.


Ferrari bosses say F1 needs a revolution to appeal to younger fans

He fears F1 is threatened by growing competition from virtual entertainment offered via the internet, and urged the sport's power-brokers to embrace new ideas for communicating with a younger audience in a more accessible way.

"We must simplify and streamline and make the sport a lot more appealing for the world we live in," he said.

"Otherwise we risk the possibility of just taking selfies and nothing more.

"We must, in fact, make a real revolution and work on this and I think we can do something on this in 2015."


Former lawyer Marchionne, giving his first wide-ranging media briefing since assuming overall control of Ferrari from Luca di Montezemolo in the autumn, derided the overly complex rule structure of F1 and warned the sport had become too impenetrable to attract younger audiences accustomed to cheap forms of entertainment offering instant gratification.

Marchionne's message follows controversial statements from F1's commercial tsar, Bernie Ecclestone, who said recently that the sport didn't need younger fans because they are not the target market for F1's sponsors.

Marchionne's comments were echoed by new Ferrari team principal Maurizio Arrivabene, who said F1 should consider such notions as opening up its driver press conferences to fans, to make the sport more accessible.

"We have a real possibility to make a show there, and a real opportunity to give some access to young people," Arrivabene said.

"We wouldn't need new regulations to do this, we just need the willingness to do it.

"We have, in fact, been talking about this in the past few days."

He warned that F1 had drifted "too far from the people", losing focus on entertainment and value for money.

"Formula 1 must give people what they want in terms of the show," he added.

"People are buying tickets - and expensive tickets - to watch F1.

"We have to listen to them and watch them and bring the sport closer to their needs.

"This is beneficial for everyone."

Describing the internet as "a real competitor", Arrivabene added: "We have to respond to the needs of fans or we will find empty tracks and just give awards to ourselves because no-one will be watching any more."

shares
comments
Ask Gary Anderson: Can McLaren-Honda match Mercedes?
Previous article

Ask Gary Anderson: Can McLaren-Honda match Mercedes?

Next article

Pastor Maldonado is better than he gets credit for says Lotus team

Pastor Maldonado is better than he gets credit for says Lotus team
Why it's Red Bull that really leads a three-way fight so far at Silverstone Plus

Why it's Red Bull that really leads a three-way fight so far at Silverstone

After a slow start to Friday at Silverstone, all the Formula 1 teams had to effectively cram in a day’s worth of practice into one hour. But there was still plenty to learn and while Ferrari topped the times, a three-way battle is brewing ahead of the British Grand Prix

Why the future is bright for the British GP Plus

Why the future is bright for the British GP

It wasn’t so long ago the situation looked bleak at Silverstone with the future of the British Grand Prix under threat. But a transformation has seen it restored to one of the most important races on the Formula 1 calendar, with bigger and better to come

Formula 1
Jul 1, 2022
Could mixed fortunes for F1's leading Brits turn around at Silverstone? Plus

Could mixed fortunes for F1's leading Brits turn around at Silverstone?

For the first time in many years, none of the local racers starts among the favourites for the British Grand Prix. But George Russell, Lewis Hamilton and Lando Norris could have reasons for optimism

Formula 1
Jun 30, 2022
Verstappen exclusive: Why F1’s champion isn’t fazed by Silverstone return Plus

Verstappen exclusive: Why F1’s champion isn’t fazed by Silverstone return

Max Verstappen is the world’s number one racing driver… and he’s determined to keep it that way. Speaking exclusively to GP Racing's OLEG KARPOV, the Red Bull driver explains why he’s relishing the 2022 championship battle with Charles Leclerc – and why he’s not worried about returning to Silverstone, the scene of the biggest accident of his career last year

Formula 1
Jun 30, 2022
Why Red Bull’s RB17 hypercar can help its F1 team Plus

Why Red Bull’s RB17 hypercar can help its F1 team

On Tuesday, Red Bull laid out its plans to develop and build a new hypercar - the RB17 - penned by Adrian Newey. As the project itself sates Newey as a creative outlet, it also offers Red Bull's Formula 1 team a number of new and exciting avenues to pursue

Formula 1
Jun 29, 2022
What to expect from Mercedes as F1 returns to Silverstone Plus

What to expect from Mercedes as F1 returns to Silverstone

OPINION: The British Grand Prix is a home event for Lewis Hamilton and George Russell, with their Mercedes team based just a few miles away too. But there’s another reason why the Silver Arrows squad is eager to arrive at Silverstone this weekend, which may help it fix its remaining problems with its 2022 Formula 1 challenger

Formula 1
Jun 29, 2022
The “solemn promise” that cost quiet hero Brooks an F1 title Plus

The “solemn promise” that cost quiet hero Brooks an F1 title

After two terrifying crashes, one of the best British racers of the 1950s retired before his career peaked. But that’s why GP Racing’s MAURICE HAMILTON was able to speak to Tony Brooks in 2014. Like his friend Stirling Moss, Brooks was regarded as one of the best drivers never to have won the world championship. Here, as our tribute to Brooks who died last month, is that interview in full

Formula 1
Jun 27, 2022
Inside the Faenza facility where AlphaTauri’s F1 pragmatic vision is realised Plus

Inside the Faenza facility where AlphaTauri’s F1 pragmatic vision is realised

AlphaTauri’s mission in F1 is to sell clothes and train young drivers rather than win the championship – but you still need a cutting-edge factory to do that. Team boss Franz Tost takes GP Racing’s OLEG KARPOV on a guided tour of a facility that’s continuing to grow

Formula 1
Jun 26, 2022