F1 track action and hybrid engines at centre of new insider survey

Formula 1 needs to focus more on improved track action, and do a much better job in promoting the merit of hybrid engines, claims a new survey of championship insiders.

F1 track action and hybrid engines at centre of new insider survey

The F1 Insider survey, published on Wednesday, is the first of its kind to look at the views of those who work in the paddock.

It drew anonymous responses from F1 teams, international brands and global media, with the aim of better understanding the views of those who follow the grand prix circus.

The survey was conducted by London-based F1 sponsorship experts Crunch Communications, who work with a number of high profile clients.

One of its key findings was looking at where those within the sport believed the biggest changes needed to come.

More than two-thirds of respondents wanted F1 to deliver better track action, with half saying they would like the sport to switch back to free-to-air TV.

In a separate question related to whether or not F1 was doing a good job in communicating the benefits of the hybrid engines, two thirds said it was not.

Max Verstappen, Red Bull Racing RB16B

Max Verstappen, Red Bull Racing RB16B

Photo by: Erik Junius

This view is in line with some F1 manufacturers who think that the sport missed an opportunity to better promote its green credentials when the new power units arrived in 2014.

COVID impact

While F1 managed to pull off a 17-race schedule last year and remains hopeful of running a full calendar this season, the impact of the coronavirus pandemic is expected to be felt for some while.

One third of respondents thought it would take until at least next year for the sport’s commercial position to be back to what it was before COVID, while 44 percent thought it would take until 2023.

Peter Secchi, director and founder of Crunch which has made the survey freely available, said: “We were thrilled with the number of responses and are delighted to share the results. It is clear from these responses that we all care deeply about the sport and most of us are fans at heart.

“Teams, brands and media all played their part in shaping what is an over-riding message – that the sport it on the right path and the future is bright but creative and experienced hands are needed to deliver proper sponsorship activation.”

The full Survey can be found at: https://crunch.info/survey

shares
comments

Related video

F1 announces scholarship and internship plan to improve diversity
Previous article

F1 announces scholarship and internship plan to improve diversity

Next article

How Stroll plans to build Aston Martin into F1 world champions

How Stroll plans to build Aston Martin into F1 world champions
How a bad car creates the ultimate engineering challenge Plus

How a bad car creates the ultimate engineering challenge

While creating a car that is woefully off the pace is a nightmare scenario for any team, it inadvertently generates the test any engineering department would relish: to turn it into a winner. As Mercedes takes on that challenge in Formula 1 this season, McLaren’s former head of vehicle engineering reveals how the team pulled of the feat in 2009 with Lewis Hamilton

Formula 1
Aug 15, 2022
The under-fire F1 driver fighting for his future Plus

The under-fire F1 driver fighting for his future

Personable, articulate 
and devoid of the usual
 racing driver airs and graces,
 Nicholas Latifi is the last Formula 1 driver you’d expect to receive death threats, but such was the toxic legacy of his part in last year’s explosive season finale. And now, as ALEX KALINAUCKAS explains, he faces a battle to keep his place on the F1 grid…

Formula 1
Aug 13, 2022
The strange tyre travails faced by F1’s past heroes Plus

The strange tyre travails faced by F1’s past heroes

Modern grand prix drivers like to think the tyres they work with are unusually difficult and temperamental. But, says  MAURICE HAMILTON, their predecessors faced many of the same challenges – and some even stranger…

Formula 1
Aug 12, 2022
The returning fan car revolution that could suit F1 Plus

The returning fan car revolution that could suit F1

Gordon Murray's Brabham BT46B 'fan car' was Formula 1 engineering at perhaps its most outlandish. Now fan technology has been successfully utilised on the McMurtry Speirling at the Goodwood Festival of Speed, could it be adopted by grand prix racing once again?

Formula 1
Aug 11, 2022
Hamilton's first experience of turning silver into gold Plus

Hamilton's first experience of turning silver into gold

The seven-time Formula 1 world champion has been lumbered with a duff car before the 2022 Mercedes. Back in 2009, McLaren’s alchemists transformed the disastrous MP4-24 into a winning car with Lewis Hamilton at the wheel. And now it’s happening again at his current team, but can the rate of progress be matched this year?

Formula 1
Aug 11, 2022
Why few could blame Leclerc for following the example of Hamilton’s exit bombshell Plus

Why few could blame Leclerc for following the example of Hamilton’s exit bombshell

OPINION: Ferrari's numerous strategy blunders, as well as some of his own mistakes, have cost Charles Leclerc dearly in the 2022 Formula 1 title battle in the first half of the season. Though he is locked into a deal with Ferrari, few could blame Leclerc if he ultimately wanted to look elsewhere - just as Lewis Hamilton did with McLaren 10 years prior

Formula 1
Aug 9, 2022
The other McLaren exile hoping to follow Perez's path to a top F1 seat Plus

The other McLaren exile hoping to follow Perez's path to a top F1 seat

After being ditched by McLaren earlier in his F1 career Sergio Perez fought his way back into a seat with a leading team. BEN EDWARDS thinks the same could be happening to another member of the current grid

Formula 1
Aug 8, 2022
How studying Schumacher helped make Coulthard a McLaren F1 mainstay Plus

How studying Schumacher helped make Coulthard a McLaren F1 mainstay

Winner of 13 grands prix including Monaco and survivor of a life-changing plane crash, David Coulthard could be forgiven for having eased into a quiet retirement – but, as MARK GALLAGHER explains, in fact he’s busier than ever, running an award-winning media company and championing diversity in motor racing. Not bad for someone who, by his own admission, wasn’t quite the fastest driver of his generation…

Formula 1
Aug 7, 2022