Twenty five years on from Ayrton Senna's tragic and untimely death, has the myth of Senna now surpassed and even smothered the reality, along with all its many complexities and contradictions? It feels very much as if we're compelled to worship the image rather than weigh the man in full.
Take the Senna Sempre logo, featuring an impressionistic image of his face, consciously aping the visual power of Che Guevara and James Dean iconography. Even rendered in monochrome, his eyes retain that disconcerting intensity.
He has become an ideal, an archetype, a face on a t-shirt - worn, perhaps, by many individuals too young to have seen him race.