In an increasingly busy TV marketplace, and with so many platforms competing for people's attention, Formula 1 has to stay ahead of the game. It has to retain its appeal to dedicated fans who want to watch every session and - in those markets where it is still accessible free of charge - attract the casual viewer on Sunday afternoons.
The local commentary teams employed by each broadcaster play a large role in explaining the narrative. But they have to work with the world feed, including graphics, which is provided by the F1 organisation.
Bernie Ecclestone always believed that TV was king, and over the decades he put together a top-class team of technical and creative people at Biggin Hill, where the operation is based. And that focus has continued under Liberty Media's stewardship, which is no surprise given that key players Chase Carey and Sean Bratches both have extensive broadcasting backgrounds.