Max Verstappen is Formula 1 box office. The driving brilliance. The aggression. The total self-belief. The bubbling anger when things don't go his way and the rough edges to this brilliant diamond are the very things that should make the championship's commercial chiefs sleep comfortably at night.
Whether you love or hate him for his exploits on- or off-track (and in FIA garages), that everyone holds an opinion is what makes him so utterly compelling. As with many a great legend of the past, he is never far away from being at the centre of a major story.
At the start of this year it was for doing everything wrong. In the middle part of this year it was for everything he felt Renault was doing wrong. And now, up until lap 44 of the Brazilian Grand Prix, it was for everything he was doing right.