In a sporting series as technologically cutting-edge as Formula 1, data has become king. Making progress up the grid these days doesn't happen if there aren't hard numbers on a screen telling you that something is working. Even for a design genius such as Adrian Newey, if the computer says no: forget it.
From windtunnel runs and CFD evaluation, to driver simulators, track testing or laps over a race weekend, at every step of the way teams are logging what's going on to try to help find the answers that will bring them the maximum performance.
With terabytes of data flowing around F1 garages and factories, advantage comes not from gathering more than anyone else, but by being able to process what you have faster - and in particular prioritising the most valuable answers that can help you unlock something.