Conventionally, PR is all about spinning positive angles and generating upbeat headlines.
Recently, Formula 1 has evolved a self-destructive brand of anti-PR that is not simply a merciful absence of spin, but instead an unerring ability to turn positives into negatives.
When you consider the number of legitimate negatives flying around, that is self-destructive in the extreme. But in an attempt to nip one such good-story-masquerading as bad in the bud, let's talk about Max Verstappen.
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