Conventionally, PR is all about spinning positive angles and generating upbeat headlines.
Recently, Formula 1 has evolved a self-destructive brand of anti-PR that is not simply a merciful absence of spin, but instead an unerring ability to turn positives into negatives.
When you consider the number of legitimate negatives flying around, that is self-destructive in the extreme. But in an attempt to nip one such good-story-masquerading as bad in the bud, let's talk about Max Verstappen.
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Tim Wright: Safety cars saved a boring Austrian GP OPINION: As feared, Mercedes proved the class of the field as F1 resumed in Austria, but ironically problems for others requiring safety car interruptions helped to keep them in range. Despite the exciting finish, omens point to a similar result next week F1
How F1’s B-teams steered away from the precipice Like all professional sports, motor racing was driven into hibernation by COVID-19. But to survive, it's had to return before the storm has passed. So how will Formula 1 cope with racing in a pandemic? And why does it have to, asks STUART CODLING F1
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