F1 needs to wake up to new media world
Is television being consigned to elephant-in-the-room status, and should F1 embrace other media outlets to boost flagging audiences? JONATHAN NOBLE sought answers from Bernie Ecclestone
For a sport that's so full of people focusing on being the best, it's amazing that Formula 1 spends so much time talking itself down.
While the fascinating dynamic between Lewis Hamilton and Nico Rosberg looks set to produce what could be an all-time-classic season, it's been hard to escape from the clouds of negativity that have hung over the paddock since the start of the year.
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Jonathan Noble is Motorsport.com’s Formula 1 editor. Having graduated from University of Sussex Jonathan worked for sports news agency Collings Sports reporting on F1, F3, touring cars and other sports, with articles appearing in The Daily Telegraph, The Independent, Reuters, Autosport and other publications. In 1999 he moved to Haymarket Publishing to become a senior editor at Autosport Special Projects, and one year later he became Autosport’s grand prix editor. In 2015 he moved to Motorsport Network, becoming the F1 editor for Motorsport.com. He is also a member of the Guild of Motoring Writers, and sits on the FIA Media Council.
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