Coulthard: DTM not good at promoting itself to international fans

David Coulthard believes the DTM has not done an adequate job of self-promotion outside Germany and feels the series needs to be more international in its outlook

Coulthard: DTM not good at promoting itself to international fans

Ex-Formula 1 racer Coulthard, who competed in the DTM from 2010-12 with Mercedes, was speaking at an event to promote the championship's upcoming return to Brands Hatch.

He said it was unfortunate that the DTM's move to add more non-German races to its schedule coincided with Mercedes' decision to quit the championship after the 2018 season, but reckons the series needs to do a better job of getting its message to fans.

"I've always thought it was a shame [the DTM] hasn't had more a foothold in the UK," Coulthard told Autosport.

"They haven't, to be critical, been proactive in promoting it outside of Germany.

"But while they had the support of the manufacturers and fans, they didn't need to. Then things change.

"You have to evolve or die, and I came to help promote [the Brands Hatch race] because I believe in the championship and they deserve a bigger platform to be recognised.

"Many drivers in the DTM are serving F1 teams [as test or simulator drivers] or have raced with F1 teams. That tells you everything need to know about the standard of driving.

"It just needs that promotion, people need to know about it, it needs to be accessible.

"Not many fans [from the UK] will go over to Hockenheim to watch DTM instead of going to Spa to watch F1."

Coulthard suggested the DTM could have a future as an international series in years to come, possibly even with world championship status.

"Whether it's called DTM or whatever, I think there is space within the motorsport world for this type of high-end touring car racing," he said.

"Formula E is the only form of electric single-seater racing, so it is defined as such.

"If F1 became an electric championship, it would trump Formula E because of its infrastructure and platform.

"With the greatest respect to World Touring Cars [WTCR], those drivers would enjoy driving DTM because it's faster. Anything faster and with more performance is more fun."

Mercedes driver Paul di Resta also suggested that the DTM's 2019 rules tie-up with Japan's Super GT championship could be the precursor to a move towards a world championship.

"Essentially, that's where it needs to be," di Resta told Autosport.

"It used to be the ITC [International Touring Cars, in 1995-96], and I think it is a world championship, that is what DTM is.

"So it's about doing that, having world finals and all these things going on. What better appeal could you get if you could get everyone together to do it?"

shares
comments
Aston Martin linked to DTM entry with Red Bull and HWA for 2020
Previous article

Aston Martin linked to DTM entry with Red Bull and HWA for 2020

Next article

Aston Martin DTM plans take step forward with HWA/R-Motorsport deal

Aston Martin DTM plans take step forward with HWA/R-Motorsport deal
The longest-serving Red Bull driver revealing F1’s true brutality Plus

The longest-serving Red Bull driver revealing F1’s true brutality

His day of days in Formula 1 came at Indianapolis in 2005, a day grand prix racing strives to forget. But Patrick Friesacher, the long-serving Red Bull lieutenant, remains active today driving a two-seater that provides ordinary people with a glimpse of an F1 car’s savage potential, including this writer...

Formula 1
Jun 2, 2022
How the DTM has come back stronger from its Norisring nadir Plus

How the DTM has come back stronger from its Norisring nadir

OPINION: Questionable driving standards and farcical team orders meant the DTM's first season under GT3 regulations ended under a cloud. But the organisation has responded firmly by banning team orders and welcomed new manufacturers, making for an intriguing season ahead as new and returning names prepare for battle

DTM
Mar 30, 2022
The remarkable career of a 'classy' champion who rejected politics Plus

The remarkable career of a 'classy' champion who rejected politics

Over two decades as a factory driver with Audi and BMW, Martin Tomczyk earned the respect of team-mates and rivals as a hard but fair racer. After calling time on his racing career, the 2011 DTM champion sat down with Autosport to look back

GT
Mar 5, 2022
The other Hamilton conqueror seeking career revival Plus

The other Hamilton conqueror seeking career revival

On his rise through the ranks before reaching Formula 1, Lewis Hamilton was usually a cut above the rest. But he never truly asserted himself over a Mercedes-backed fellow Briton who traded single-seaters for touring cars and is now seeking new opportunities after a year largely spent on the sidelines

DTM
Dec 18, 2021
How the DTM's shambolic finale poses awkward future questions Plus

How the DTM's shambolic finale poses awkward future questions

OPINION: The scenes at the Norisring as Mercedes used blatant team orders to secure the first DTM title of the new GT3 era totally undermined the credibility of the championship. But as well as overshadowing the season, it also presents uncomfortable questions to series bosses about the direction it is headed in

DTM
Oct 12, 2021
How Audi's new DTM star is channeling Rast to achieve his "childhood dream" Plus

How Audi's new DTM star is channeling Rast to achieve his "childhood dream"

Having learned the ropes in GT3 alongside Rene Rast, Kelvin van der Linde is in line to take up the three-time champion's baton as Audi's new DTM king. From humble origins in South Africa, it's been a remarkable journey so far for the current series leader, but he knows that the 2021 title is a long way from settled just yet

DTM
Sep 18, 2021
The number-crunching behind the new-look DTM's equalisation drive Plus

The number-crunching behind the new-look DTM's equalisation drive

Switching to GT3 regulations marked a fresh start for the DTM in 2021, but it has also drawn a line in the sand against other series using similar cars by engaging AVL Racing to develop a bespoke Balance of Performance system. Here’s how it works

DTM
Jul 23, 2021
The initial verdict on DTM's move to GT3 cars Plus

The initial verdict on DTM's move to GT3 cars

OPINION: Facing collapse last year, the DTM has shifted its philosophy from a championship for silhouette-based touring cars to GT machines not too dissimilar to those racing across multiple series worldwide. But despite some initial BoP-based teething troubles, there were some pleasant findings as the 'new DTM' got underway at Monza

DTM
Jun 22, 2021