Subscribe

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Autosport Plus

Discover premium content
Subscribe

Gow sorry to see SEAT go

British Touring Car Championship series director Alan Gow is sorry that SEAT have chosen to withdraw from the championship at the end of the season

SEAT announced on Thursday that they would end their association with the BTCC - which has yielded 43 victories, a manufacturers' title and a teams' crown - and scrap the UK Cupra Cup, after next weekend's Brands Hatch races.

"Obviously it's disappointing, but I fully respect SEAT's decision - times change and every company's programmes and/or priorities change with them," Gow said.

"SEAT's decision to withdraw from not only the BTCC but also the Cupra Championship underlines the fact that it has decided that motor sport (in general) does not form part of its future plans, for now.

"Any motor manufacturer that chooses to go motor racing does so as part of a major focused marketing strategy. SEAT has clearly fulfilled its aims by participating in the BTCC and I'm very proud to note that, in its own words, SEAT's brand image has been 'massively enhanced' by doing so - thus firmly endorsing the great benefit that participating in the BTCC has been to it.

"SEAT has been a fabulous competitor in the BTCC during these past five years and our many millions of fans, whether trackside or watching live on TV, will miss its team, drivers and cars. We sincerely wish it well for the future."

Be part of the Autosport community

Join the conversation
Previous article SEAT drivers ponder future
Next article Kizilirmak to switch cars for Brands

Top Comments

There are no comments at the moment. Would you like to write one?

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Autosport Plus

Discover premium content
Subscribe