Dunlop the New Title Sponsor

Dunlop has been the exclusive tyre supplier to the BTCC for the last couple of years, but the new agreement extends the scope of the partnership, and the series will be renamed 'Dunlop MSA British Touring Car Championship'. The new agreement extends until the end of 2007

Dunlop the New Title Sponsor
The MSA British Touring Car Championship (BTCC) announced today the largest commercial agreement in the series' history, with tyre company Dunlop becoming the title sponsor of the championship.

"I am extremely proud to announce this agreement," said BTCC Series Director Alan Gow. "In fact, this is the largest ever title sponsorship in the history of the BTCC and it is fantastic for everyone involved in the championship, including our huge fan base.

It provides the BTCC with a solid foundation on which to continue building our great championship and is a blue-chip testament to the fabulous marketing platform that the BTCC provides - particularly when a company the size and stature of Dunlop recognises it.

"What is especially pleasing, and very important to appreciate, is that this is not merely an extension of the motor sport partnership that exists between the BTCC and Dunlop. It is very much a corporate brand-awareness programme, with Dunlop utilising the high-profile of the BTCC in order to further promote its powerful brand name.

I'm absolutely delighted to welcome Dunlop on board and I know it will prove to be a highly valued and enthusiastic partner in our programme."

A statement by the BTCC said the new deal will also see Dunlop promote the BTCC through the company's multi-million pound advertising, marketing and promotional activity across Britain.

"We are delighted to become title sponsor," commented Dunlop UK Brand Manager Geraldine McGovern. "Our commitment is very much about investment in the Dunlop brand as well as building our motor sport presence.

"The growing popularity of the BTCC and the exposure it receives give us a perfect opportunity to be in front of our target audience of keen driving enthusiasts. Looking at past returns in terms of advertising worth, the BTCC was top of our list and we are genuinely excited to be an integral part of this great championship."

shares
comments
First test for new Astra

Previous article

First test for new Astra

Next article

Neal Upbeat Over Honda's Progress

Neal Upbeat Over Honda's Progress
Load comments

About this article

Series BTCC
The rollercoaster ride of West Surrey Racing's 40 years Plus

The rollercoaster ride of West Surrey Racing's 40 years

It’s four decades since one of UK motorsport’s most successful teams made its debut at Silverstone in British Formula 3. Now it’s top dog in the BTCC, time to blow out some candles with boss Dick Bennetts

BTCC
Mar 12, 2021
Why the BTCC elite should fear Shedden's return Plus

Why the BTCC elite should fear Shedden's return

OPINION: The British Touring Car Championship Lord taketh away Dan Cammish, then giveth Gordon Shedden. That means substituting what would have been a future champion with an all-time series great with a point to prove on his return

BTCC
Mar 11, 2021
The tin-top veteran turned policeman hangs up his helmet Plus

The tin-top veteran turned policeman hangs up his helmet

Jeff Allam had a long and successful touring car career, and was a highly regarded works driver for Rover and Vauxhall. Then he spent his weekends policing his successors… Time to look back at a BTCC life spanning almost 45 years

BTCC
Mar 10, 2021
The BTCC Brexit that's thrived for a decade Plus

The BTCC Brexit that's thrived for a decade

It won't be long until the current BTCC rules become the longest-lasting the series has ever had. The NGTC regulations are due to celebrate their tenth birthday this year and while not totally perfect for everyone, have been a huge success

BTCC
Feb 24, 2021
The top 10 BTCC drivers of 2020 Plus

The top 10 BTCC drivers of 2020

The 2020 British Touring Car Championship will go down as a classic in which new winners graced the top step of the podium and an unloved chassis was resurrected into a champion. But who were the year's top performers?

BTCC
Dec 24, 2020
The Villeneuve-esque 'engineer's dream' who lit up BTCC 2020 Plus

The Villeneuve-esque 'engineer's dream' who lit up BTCC 2020

The Infiniti Q50 was completely redesigned, redeveloped and revamped by BMR and Laser Tools Racing for 2020. And the flamboyant brilliance of the driver behind the wheel was enough to snatch the title at the last gasp

BTCC
Dec 11, 2020
The BMW game-changer that monopolised the tin-top world Plus

The BMW game-changer that monopolised the tin-top world

The rival Ford RS500 was more spectacular and almost claimed its place as Autosport's greatest touring car. But the original BMW M3 E30 was too good and too important to be ignored, as its drivers explain

BTCC
Dec 1, 2020
Turkington meets Rouse: The BTCC's greatest in conversation Plus

Turkington meets Rouse: The BTCC's greatest in conversation

The two four-time British Touring Car champions discovered they had far more in common than they realised when Autosport brought them together to discuss all things tin-top for its 70th anniversary special earlier this year

BTCC
Nov 25, 2020