Promoted: Go the distance at the Le Mans 24 Hours with SACRED coffee

Toyota grinding to a halt on the penultimate lap. Jacky Ickx walking to his Ford in protest. The first win for a diesel car with Audi. Porsche's 19th overall win

Promoted: Go the distance at the Le Mans 24 Hours with SACRED coffee

The Le Mans 24 Hours is one of the most dramatic races on earth, a combination of speed and endurance unmatched to the level at which is reached at Le Sarthe each year.

Whether you are a mechanic, driver, team boss, spectator or fan in front of the TV, the endurance factor is shared by all, once a year, to stay up for the entirety of the race. But what's the secret to going the distance and enduring a whole day of motorsport?

The answer, is SACRED.

That being SACRED coffee. As well as powering the Autosport office in Richmond, SACRED has a number of motorsport ties which make it the go-to cup of joe for everyone from those in the garage to those in the living room.

SACRED's first gourmet coffee roast was debuted in 2005, and it's not just Le Mans where SACRED comes into its own.

As well as being the official coffee of Porsche GT Team, the Stuttgart marque's works World Endurance Championship squad, and Porsche Gulf Racing UK at La Sarthe, the brand has a long commitment with Porsche Carrera Cup GB, now in its ninth year, as well as being the official coffee of the Porsche Mobil 1 Supercup and Porsche Carrera Cup Germany.

The power of SACRED has attracted a number of drivers along the way. World Endurance Championship Porsche driver Ben Barker is part of the SACRED club. He's joined by British Touring Car rookie Dan Cammish with two Porsche Carrera Cup GB titles under his belt.

His fellow double Carrera Cup GB champion and now Blancpain Mercedes driver Michael Meadows is the final member of the SACRED driver trio. It's a mutual relationship whereby the drivers benefit from the boost of coffee, and SACRED benefits from a triplet of passionate ambassadors.

"When I get out of the car, I'll go for a coffee with my engineer," explains Barker, a Bathurst 12 Hour winner. "We've got a SACRED coffee machine in the truck, it's mega. The guys smash through it, it's a necessity as much as a luxury.

"I was really excited to link up with SACRED because I had a passion for coffee already, but also link up with a company that I actually like their coffee."

SACRED founder, Tubbs Wanigasekera, is a motorsport competitor and fan at heart, and that's reflective of his support of the three drivers all looking for big years in 2018. Thanks to SACRED, he can have a direct involvement.

"It's an exciting opportunity to be supporting three young drivers," said Wanigasekera. "Each of them were part of Posche Carrera Cup GB, which SACRED has been involved with for nine years. SACRED being part of the progression in their careers is exciting and helps with extending our gourmet coffee and tea brand reach in to other formula of motorsport."

SACRED can offer coffee machines with barista training and technical support, with a wide array of coffee blends and teas on offer. It can also help with marketing support and special events to suit the need of any future partner.

As motorsport fans, everyone has that early start, that late night, with events in different time zones all over the world. Now you can follow the lead of some of the world's best motorsport marques, like Porsche, by staying up with SACRED.

For more information on SACRED, visit sacredcafe.co.uk.

shares
comments
Fernando Alonso now 'one of the lads' at Toyota - Anthony Davidson

Previous article

Fernando Alonso now 'one of the lads' at Toyota - Anthony Davidson

Next article

The WEC's LMP1 promise that couldn't be kept

The WEC's LMP1 promise that couldn't be kept
Load comments

About this article

Series WEC
Drivers Weiron Tan
How 'Brilliant' Bob Wollek lived up to his nickname Plus

How 'Brilliant' Bob Wollek lived up to his nickname

Sportscar racing lost one of it's greatest talents 20 years ago today when Bob Wollek was knocked from his bicycle prior to the Sebring 12 Hours. The enigmatic Frenchman never won the Le Mans 24 Hours, but many still remember today why 'Brilliant Bob' became a legend

WEC
Mar 16, 2021
Top 10 moments of an underrated British great Plus

Top 10 moments of an underrated British great

Brian Redman was one of the best sportscar drivers of the 1960s and 1970s, as well as a three-time champion on the fearsome American Formula 5000 scene. To celebrate his 84th birthday Autosport contacted him about his best races – and he decided to write the piece himself…

WEC
Mar 9, 2021
How an endurance racing boom could help one of LMP2's top teams Plus

How an endurance racing boom could help one of LMP2's top teams

The G-Drive squad has been a mainstay of endurance racing in recent years, and has linked up with Russian manufacturer Aurus in recent years to promote its brand. With a change of rules in endurance racing's top tables, the team could be well-placed to take advantage of a potential boom...

WEC
Mar 7, 2021
How Ferrari’s Hypercar project could bolster Leclerc’s legacy Plus

How Ferrari’s Hypercar project could bolster Leclerc’s legacy

OPINION: Ferrari's planned return to the top category at the Le Mans 24 Hours has further heightened anticipation for the 2023 race. Few concrete details are currently known, but already it has a high-profile superstar angling for involvement, which would make a refreshing change

WEC
Mar 5, 2021
Why Ferrari is ending its 50-year top-flight sportscar exile Plus

Why Ferrari is ending its 50-year top-flight sportscar exile

Making a return to top-flight sportscar racing after 50 years away, Ferrari will enter the Le Mans Hypercar ranks in 2023. The Italian marque denies the link with Formula 1's new cost cap that frees up resources, but it's certainly no coincidence...

WEC
Feb 25, 2021
The ground-up refresh behind Toyota's new Le Mans challenger Plus

The ground-up refresh behind Toyota's new Le Mans challenger

Toyota's new GR010 contender for the World Endurance Championship's Hypercar era has little in common with the LMP1 TS050 that preceded it. But within the confines of the scaled back new rules, its latest challenger will be no less formidable a prospect

WEC
Jan 22, 2021
The Porsche icon that forged sportscar racing's greatest era Plus

The Porsche icon that forged sportscar racing's greatest era

Porsche is returning to the top class of Le Mans with an LMDh prototype that it hopes will write its next successful chapter in sportscar racing. But it will have to go some to emulate its 956/962, a car which defines the Group C age more than any other

WEC
Dec 16, 2020
How Kristensen forged the Mr Le Mans legend Plus

How Kristensen forged the Mr Le Mans legend

He is synonymous with success at the Circuit de la Sarthe, but Tom Kristensen's sportscar legacy amounts to much more than his record-breaking nine Le Mans wins, as the most successful driver ever at Sebring and a world champion to boot

WEC
Dec 5, 2020