For a country that struggles sometimes to find its sporting heroes, you would think that being British and winning a world championship would be a passport to widespread recognition.
And if that wasn't the case, then surely winning back-to-back world championships, to make yourself the clear number one in your sport, would at least guarantee some credit for all the effort that you have made. Especially when your highly-respected boss openly goes public and calls you the 'Michael Schumacher' of your field.
We may love our losers (everyone still remembers Eddie 'The Eagle' Edwards), but we adore our winners even more.