He has been labelled the most engaging Formula One driver for 20 years - and he has not even started racing yet. Some seasoned paddock veterans, who have grown weary of the corporate blandness of the modern generation of stars, have even admitted that this youngster's arrival in F1 has rekindled their faith in the sport.
These responses are typical of the kind of stir that Sebastian Vettel has caused since he turned up as BMW-Sauber's third driver at the Turkish Grand Prix. He has instantly become a paddock favourite - and not just because he appears to be very quick on track.
His boyish good looks, his friendly persona and his quirky sense of humour, far removed from the stereotypical German type, have instantly moved him to the top of many people's lists of drivers you would want to go out for a beer with.