Superleague Formula is set to launch its inaugural season with an opening round at Donington later this year. And the reaction of most racing fans thus far has probably been ... apathy. With some justification, it has to be said. After all, another new open-wheel series seems to be the last thing the world needs, never mind one built upon what could easily been taken for a gimmicky premise that has already failed.
So is there any reason to take it seriously? Autosport.com spoke to Superleague Formula president and CEO Alex Andreu late last year to find out whether there is any substance behind all the talk.
The Spaniard does not come from a racing background ("although I am a gentleman racer in Caterhams," he grins) but he does have some solid sports marketing credentials, having worked with some distinction on the Olympics, the World Skiing Championships, FIFA and FINA.