Do you think Formula One's biggest sponsor, Red Bull owner Dietrich Mateschitz, is happy that he's getting value for money from his investment? Is F1 selling enough cans of Red Bull for him?
It's a moot point. He currently owns two teams, at a combined running cost to him of around US$325 million per annum (around US$250 for Red Bull Racing and around US$75 million for Scuderia Toro Rosso).
Scuderia Toro Rosso is part-owned by Mateschitz's great friend Gerhard Berger - the terms and conditions of whose part-ownership, as I'm given to understand them, include an obligation to make best efforts to attract sponsorship.
With that in mind, he's hired the shrewd, experienced and professional Jim Wright (ex-marketing director, Williams ); Wright now works from Monaco, alongside Berger, as his sponsorship-acquisition man.