Double Formula 1 champion and Le Mans 24 Hours winner Fernando Alonso believes the Le Mans Esports Series will be a "huge success" and "very attractive" to his sim-racing team.
Alonso, who won his maiden Le Mans 24 Hours in June, was present for the Silverstone launch of the unique Forza Motorsport 7 championship.
Registration is now open, and the first of six qualifying events is under way.
Gamers can qualify from home or visit one of three on-site events before the Super Final at the 2019 Le Mans 24 Hours.
The series encourages the participation of teams, not only pre-established sim racing teams such as Alonso's FA Racing G2 squad but also groups of friends or new partnerships.
"The Le Mans Esports Series will be very attractive," Alonso said.
"The platforms that you have out there are impressive.
"I'm happy to be an owner of a team, I'm very proud of what the guys are doing, and I think that you will have a huge success with this new adventure, a lot of people are behind it.
"The possibilities that Esports has are unlimited. We have probably not reached the limit yet, we will keep discovering more that can offer that platform.
"We will enjoy it together."
Esports has had a meteoric rise in popularity in recent years, and Alonso embraces sim racing as a platform for both real and virtual racing stars.
"Esports is a reality, it's no longer a fantasy or a game," Alonso added.
"It's a platform that works not only for gamers, but for professional drivers too.
"We have been using simulators for a couple of years now, learning tracks and developing cars.
"Now, we have a fantastic fanbase outside motor racing, they love what we do, but they do it differently. It's not better, it's not worse.
"It's a little bit cheaper than the real cars too."
For full details of the Le Mans ESports Series and to register to take part, click here