TA backs Deuce/RML ASCAR Chevrolet

The UK's Territorial Army has unveiled its army camouflage livery on the Deuce Racing RML team's Chevrolet, which it is sponsoring in the 2003 Anglo-American ASCAR stock car series. The new 'Team TA' promotion is to be used in the TA's national recruitment drive, which will include extensive roadshow activity

TA backs Deuce/RML ASCAR Chevrolet

Explained Capt Danny Dugan of the TA Royal Logistic Corps: "There are many synergies between ASCAR motor racing and the TA. Motor racing is about teamwork, fitness, personal challenge, dedication and excitement, all elements that members find in the TA. Synergies like this, and the vehicle engineering opportunities in the TA, make this sponsorship an ideal fit. The sponsorship offers us a presence at all ASCAR races in 2003, with crowds of up to 50,000, many of whom fall within our target audience profile. We also plan to take the 'Stealth Car' out and about to our regional units. Finally, the sponsorship gives us access to a variety of different media that would otherwise not be open to us."

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