Motorsport.com and TAG Heuer launch Formula E video series

Autosport's sister title Motorsport.com has teamed up with FIA Formula E series partner TAG Heuer to launch a new video series that goes behind-the-scenes of the all-electric championship as it gears up for its New York City debut

Motorsport.com and TAG Heuer launch Formula E video series

The FIA Formula E championship will race in Brooklyn, New York on July 15 and 16 in what will be the first-ever FIA-sanctioned motor race ever held in the five boroughs of New York.

New York joins a list of some of the world's greatest cities including Hong Kong, Buenos Aires, Mexico City, Monaco, Paris and Berlin in hosting the championship whose goal is to promote electric power as the key to sustainable mobility.

TAG Heuer is a founding partner of the FIA Formula E Championship and Motorsport.com's parent company, Motorsport Network, announced in January this year that it had acquired a financial stake in the all-electric championship.

The new video series aims to educate new fans about the championship including its innovative battery technology; ground-breaking Fan Boost concept; and the dramatic "fast forward" nature of Formula E events - from the 60-minute on-track races, knock-out qualifying and how the championship quickly sets up, then dismantles race tracks in cities around the world.

Along with the group's motorsport titles, the video series also will be featured on Motorsport Network's global automotive site, Motor1.com along with Motorsport.tv.

"We have millions of passionate motorsport fans who follow Formula E on Motorsport.com, Autosport.com and Motorsport.tv but our goal for this video series with TAG Heuer is to also introduce the series to new fans who may have never seen the championship before," said Motorsport Network CEO, Colin Smith.

"With the championship coming to New York City for the first time, Formula E will be exposed to an entirely new audience and we hope to build that excitement about the series coming to the Big Apple."

Motorsport.com's Telly Award-winning production team travelled to both New York and the recent Formula E race in Monaco with host Derek DeAngelis to produce the TAG Heuer-supported video series.

"Motor racing has been at the core of TAG Heuer's DNA for more than a century," said Francoise Bezzola, VP marketing TAG Heuer North America.

"Motorsport.com was the perfect partner to showcase TAG Heuer's innovation and racing DNA, while showcasing the precision, performance and #DontCrackUnderPressure spirit of the New York e-Prix to a wider audience."

"Inside Formula E" not only features leading drivers including inaugural series champion, Nelson Piquet Jr.; Sam Bird; Loic Duval; Antonio Felix da Costa and Lucas di Grassi; but also goes behind-the-scenes to talk to team engineers and series officials.

Brazilian racer di Grassi explains the challenges of racing with electric power in the first episode (click here to view) which was released this week.

"The technique to drive an electric car is very similar to a traditional racecar," said the ABT Schaeffler Audi Sport driver. "The thing in Formula E that is very complex is that you have to manage the energy. You have a limited amount you can use and the amount of energy you have in the race is similar to the amount of litres you would have in a fuel tank.

"But imagine you have a race where you need 30 litres of fuel, but you only have 20. Then you have to figure out how to go as fast as possible with that limited amount of energy.

"It is extremely complex. People think you just use less power, but it doesn't work like that. There are places on each track where you go fast, others where you go slow. Plus, you are defending and attacking at different times throughout the race."

shares
comments
Behind the scenes of Nordschleife driver coaching

Previous article

Behind the scenes of Nordschleife driver coaching

Next article

Sebastien Loeb receives his Pikes Peak Peugeot 208T16

Sebastien Loeb receives his Pikes Peak Peugeot 208T16
Load comments
The one-time Schumacher rival rebooting his career Down Under Plus

The one-time Schumacher rival rebooting his career Down Under

Joey Mawson made waves in the middle of the last decade, beating future Haas Formula 1 driver Mick Schumacher - among other highly-rated talents - to the 2016 German F4 title. A run in F1's feeder GP3 category only caused his career to stall, but now back in Australia Mawson's S5000 title success has set that to rights

General
May 8, 2021
The lesson football’s would-be wreckers could learn from racing Plus

The lesson football’s would-be wreckers could learn from racing

OPINION: The greed-driven push for a European Super League that threatened to tear football apart is collapsing at the seams. Motor racing's equivalent, the football-themed Superleague Formula series of 2008-11, was everything that the proposed ESL never could be

General
Apr 21, 2021
The F1 and Indy 'nearly man' that found contentment in Japan Plus

The F1 and Indy 'nearly man' that found contentment in Japan

Having had the door to F1 slammed in his face and come within three laps of winning the Indianapolis 500, the collapse of a Peugeot LMP1 shot meant Japan was Bertrand Baguette's last chance of a career. But it's one which he has grasped with both hands

General
Feb 27, 2021
The female all-rounder who arrived "too early" Plus

The female all-rounder who arrived "too early"

From Formula 3 to truck racing, Dakar and EuroNASCAR via a winning stint in the DTM, there's not much Ellen Lohr hasn't seen in a stellar racing career that highlights the merit in being a generalist. But she believes her career came too early...

General
Feb 17, 2021
How Radical's latest machines fare on track Plus

How Radical's latest machines fare on track

The lightweight sportscar manufacturer has not rewritten the rulebook with its latest machines, but the new SR3 XX and SR10 still provide a step forward on its previous successful models

General
Feb 8, 2021
The real-life racing rogues stranger than fiction Plus

The real-life racing rogues stranger than fiction

The forthcoming Netflix film linking the world of underworld crime and motorsport plays on a theme that isn't exactly new. Over the years, several shady figures have attempted to make it in racing before their dubious dealings caught up with them

General
Jan 31, 2021
How a GP is thriving in a COVID-free territory Plus

How a GP is thriving in a COVID-free territory

The New Zealand Grand Prix's mix of rising talent and big-name stars thrilled the crowds (yes, remember crowds?) assembled for the Toyota Racing Series meeting at Hampton Downs last weekend and left distant observers craving a repeat

General
Jan 26, 2021
How a much-changed Macau GP kept the party going Plus

How a much-changed Macau GP kept the party going

OPINION: The 67th edition of the Macau Grand Prix might have been a largely muted affair to the outside world without its international influx and star line-ups, another victim to the COVID-19 pandemic, but organisers deserve huge credit for keeping the party going

General
Nov 24, 2020