Motorsport Network partners with DTM for 2018 season

Motorsport Network has confirmed that it will be the official digital media partner for the forthcoming DTM series which kicks off its 2018 championship this weekend in Hockenheim, the first of a 10-race calendar

Motorsport Network partners with DTM for 2018 season

The agreement with Motorsport Network ensures that the V8-powered touring car championship is extensively covered editorially across Network platforms, including Motorsport.com, Autosport.com and Motorsport.tv.

Motorsport Network's journalists will take up permanent station at all events to ensure primary source reporting from trackside, supported by local edition journalists in each of the countries hosting a round of the championship, ensuring in-depth pan-regional coverage is complemented by localised reporting around each race. This will ensure that the series benefits from the amplification of many of the world's most influential motorsport journalists, with coverage across 21 editions in 15 languages.

Achim Kostron, General Manager of DTM promoter ITR GmbH said, "We are very happy to have established a new relationship with Motorsport Network. This partnership connects DTM with yet another global player who shares the same passion about motorsport and cars.

"One of our goals is to establish DTM on a broader international stage while also enhancing media coverage in the German-speaking countries. Together with Motorsport Network, we believe we can achieve exactly that."

Motorsport Network's partnership will also extend beyond editorial support to utilising its platforms to promote races, to drive engagement and ticket sales.

Consistent with Motorsport Network's investment in its own video production, distribution and enrichment of an extensive motorsport video archive, an important feature of the partnership with the DTM will be producing and distributing short-form video news about the championship, this content will be shared across Network websites and Motorsport.tv

The DTM features Europe's fastest touring cars, with factory entries from Audi, BMW and Mercedes-Benz. This season the championship will return to the UK for the first time since 2013, in what is one of the most eagerly-anticipated races of the year.

Aside from a catalogue of blue riband venues, and compelling cars, DTM boasts a role-call of some of the most talented drivers in any championship, including Rene Rast, Marco Wittmann, Pascal Wehrlein and Paul di Resta.

James Allen, Motorsport Network's EMEA President, said, "Today's agreement supplements our important media partnerships with WEC and Formula E. I've always really enjoyed DTM, having first attended a race in the 1990s.

"DTM continues to have good fundamentals; a highly charged season in prospect with exciting driving talent. This agreement is good news for the series and will serve our audiences well."

shares
comments
Life as a one-off Indy 500 driver

Previous article

Life as a one-off Indy 500 driver

Next article

2016 WEC champion Lieb to make racing comeback at Monza ELMS round

2016 WEC champion Lieb to make racing comeback at Monza ELMS round
Load comments

About this article

Series General
The F1 and Indy 'nearly man' that found contentment in Japan Plus

The F1 and Indy 'nearly man' that found contentment in Japan

Having had the door to F1 slammed in his face and come within three laps of winning the Indianapolis 500, the collapse of a Peugeot LMP1 shot meant Japan was Bertrand Baguette's last chance of a career. But it's one which he has grasped with both hands

General
Feb 27, 2021
The female all-rounder who arrived "too early" Plus

The female all-rounder who arrived "too early"

From Formula 3 to truck racing, Dakar and EuroNASCAR via a winning stint in the DTM, there's not much Ellen Lohr hasn't seen in a stellar racing career that highlights the merit in being a generalist. But she believes her career came too early...

General
Feb 17, 2021
How Radical's latest machines fare on track Plus

How Radical's latest machines fare on track

The lightweight sportscar manufacturer has not rewritten the rulebook with its latest machines, but the new SR3 XX and SR10 still provide a step forward on its previous successful models

General
Feb 8, 2021
The real-life racing rogues stranger than fiction Plus

The real-life racing rogues stranger than fiction

The forthcoming Netflix film linking the world of underworld crime and motorsport plays on a theme that isn't exactly new. Over the years, several shady figures have attempted to make it in racing before their dubious dealings caught up with them

General
Jan 31, 2021
How a GP is thriving in a COVID-free territory Plus

How a GP is thriving in a COVID-free territory

The New Zealand Grand Prix's mix of rising talent and big-name stars thrilled the crowds (yes, remember crowds?) assembled for the Toyota Racing Series meeting at Hampton Downs last weekend and left distant observers craving a repeat

General
Jan 26, 2021
How a much-changed Macau GP kept the party going Plus

How a much-changed Macau GP kept the party going

OPINION: The 67th edition of the Macau Grand Prix might have been a largely muted affair to the outside world without its international influx and star line-ups, another victim to the COVID-19 pandemic, but organisers deserve huge credit for keeping the party going

General
Nov 24, 2020
Engineer's view: Motorsport's revolutionary braking tool Plus

Engineer's view: Motorsport's revolutionary braking tool

Although brake pressure and temperature logging is commonplace, measuring and understanding braking performance hasn't been so straightforward. But that's about to change following the introduction of a groundbreaking new sensor

General
Oct 1, 2020
The high-tech materials helping Renault in its F1 rise Plus

The high-tech materials helping Renault in its F1 rise

The Renault F1 team is at the vanguard of innovative solutions pushing development of the V6 turbo hybrid engine rules, embracing the full potential of material science in its bid to get back to the top

General
Sep 29, 2020