IRL gets major sponsor in 2000
The Indy Racing League has announced a new sponsor for 2000 - Internet search engine, Northern Light Technology
As part of the deal, which will earn the IRL more than $50m over a five-year period, the series will be renamed the Northern Light Indy Racing League Series.
In addition, a new Northern Light Cup will be awarded, to include a $1m dollar purse, to the season winner of the championship.
"Today's announcement is a major step forward for our series," Indy Racing League founder, and president and ceo of the Indianapolis Motor Speedway, Tony George.
"Northern Light's commitment increases the forward momentum of our series and is a genuine marketing and media partnership for both of our groups.
"This partnership gives us a platform for major growth, using the growing Internet power of Northern Light and the promise of Indy Racing. It is a great way to start the 2000 season."
As an integral part of the relationship, Northern Light will promote the Northern Light Indy Racing League Series on broadcast media, the Internet, with consumer promotions and through its marketing programmes.
Share Or Save This Story
WRC Canary Islands: Ogier heads Toyota 1-2-3-4-5 after dominant Friday
Why Marquez can only "survive" in Spanish GP despite return to full fitness
What Apple TV’s F1® coverage delivers for fans in the U.S.
What other tracks should return to the F1 calendar? Our writers have their say
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
Top Comments