Formula E lands 'historic' title sponsorship deal

Formula E has unveiled a multi-year title sponsor, which it claims is the first for an FIA single-seater category

Formula E lands 'historic' title sponsorship deal

FE has partnered with technology company ABB, which specialises in electrical engineering, robotics and the manufacture of high-performance products and systems.

The deal, which means the electric racing series will be officially known as the ABB FIA Formula E Championship, was revealed at a special event at the Saatchi Gallery in London.

FE's announcement called it "the first time an FIA-sanctioned single-seater championship has had a title sponsor", while series CEO Alejandro Agag described it as "historic".

"I'm honoured to welcome ABB as the title partner of the series, with its background and expertise in the field of electrification and digital technologies," he said.

"Our two companies are synonymous with pushing the boundaries of what is possible."

FE started in 2014 and has just kicked off its fourth season, with the second round of the 2017/18 championship taking place this weekend in Marrakech.

ABB CEO Ulrich Spiesshofer said the two companies would be "writing the future" of electric mobility.

He added: "Today, two pioneers are uniting. ABB and Formula E are a natural fit at the forefront of the latest electrification and digital technologies.

"Together, we will write the next phase of this exciting sports activity and foster high-performance teams."

FE is enjoying a swathe of current and impending manufacturer entries from the likes of Audi, Jaguar, Nissan, BMW, Mercedes and Porsche, despite being "still in its infancy", according to FIA president Jean Todt.

The Frenchman said the title sponsorship deal was "a strong sign and proof of the attractiveness of this championship" and would aid "the development and expansion" of the series.

shares
comments
Ex-F1 driver Felipe Massa will only join Formula E when competitive

Previous article

Ex-F1 driver Felipe Massa will only join Formula E when competitive

Next article

Formula E drops minimum pitstop time with immediate effect

Formula E drops minimum pitstop time with immediate effect
Load comments
The Formula E 'loan' deal that will keep its original missionary winning Plus

The Formula E 'loan' deal that will keep its original missionary winning

OPINION: The departure of Audi from Formula E meant its long-time driver Lucas di Grassi would need to find a new berth to stay on the grid. His deal at Venturi Racing will ensure the championship's first-ever race winner will remain competitive into the final year of the current Gen2 ruleset - although it may not be a long-term fit

Formula E
Sep 15, 2021
The problems laid bare by Mercedes' impending Formula E departure Plus

The problems laid bare by Mercedes' impending Formula E departure

Mercedes' planned withdrawal from Formula E at the end of the 2022 season will contribute to the big hole left by fellow automotive manufacturers Audi and BMW on their departures. Although the team may stick around under a different guise, the exit of the now-reigning teams' champion underlines FE's current issues...

Formula E
Aug 18, 2021
The F1 dilemma facing Mercedes' new world champion Plus

The F1 dilemma facing Mercedes' new world champion

After clinching the Formula E title at the Berlin finale, Nyck de Vries is a driver in demand. Although Mercedes would love to keep a reigning champion at the team, the allure of a Williams F1 drive may be too much for de Vries to ignore should a potential deal come to pass

Formula E
Aug 17, 2021
How de Vries claimed Formula E title glory as Mercedes exit bombshell looms Plus

How de Vries claimed Formula E title glory as Mercedes exit bombshell looms

As Formula E lined up to complete its seventh season at Berlin's Tempelhof Airport, all eyes were on who would be its first official FIA world champion. Despite Nyck de Vries' title lead heading into the weekend looking all but secure, the Dutchman held on - and enjoyed a good dollop of fortune - to secure a championship double for Mercedes

Formula E
Aug 16, 2021
Why a brutal title defence can still yield another Formula E crown Plus

Why a brutal title defence can still yield another Formula E crown

It hasn't been properly reflected by the points table, but Antonio Felix da Costa has been nigh-on flawless in his Formula E title defence in 2021. Returning to the scene of his Berlin dominance in 2020, he has the chance to set the record straight and claim a remarkable against-the-odds second title

Formula E
Aug 12, 2021
Why Audi was right and wrong in Formula E's loophole row Plus

Why Audi was right and wrong in Formula E's loophole row

OPINION: With Audi's Formula E exit imminent, it had nothing to lose in London by attempting to vault Lucas di Grassi into the lead by pitting him under the safety car. Scorn directed at the team for putting glory before ethics should instead be pointed at a rulebook that allowed such a move in the first place

Formula E
Jul 27, 2021
Why Formula E's London return delivered anarchy in the UK Plus

Why Formula E's London return delivered anarchy in the UK

Formula E landed for a London E-Prix for the first time since 2016, at the indoor-outdoor circuit around the ExCeL. Featuring the birth of renewed title pushes, a long-awaited maiden win and the second race's controversy, the round proved to be an exhibition of the electric series' anarchic nature

Formula E
Jul 26, 2021
Why consistency can't be relied upon for Formula E title success Plus

Why consistency can't be relied upon for Formula E title success

It's commonly upheld as the most straightforward method of racking up titles. But, due to the unique qualifying format used in Formula E, a consistent approach can actively work against a driver and make their life harder in races. So with four races to go, is now the time to ditch the tried-and-tested approach for a win-or-bust mentality?

Formula E
Jul 23, 2021