Venturi has been here before - an ex-Formula 1 star making the switch to new electric pastures in Formula E. But where Jacques Villeneuve failed - after just three events and two race starts in the 2015/16 championship - the Monaco manufacturer is hoping that new recruit Felipe Massa can succeed.
In fact, after an intense expansion process in recent months, which included launching the Next Gen driver academy and hiring ex-DTM racer and Williams F1 test driver Susie Wolff as team principal, the squad is aiming for a spot in FE's upper echelons.
That ambition is part of the reason why Massa has been signed to a three-year deal. But the 11-time grand prix winner has his own reason to enter FE: he's not done with racing.