Ahead of its 600th F1 start at the British Grand Prix, Williams has yet to score a world championship point in 2013 on the back of struggles with its FW35.
But although the difficulties may have tempted it to switch all its resources on to the challenge of the new 2014 regulations, deputy team principal Claire Williams says the outfit is determined to get itself back in shape this year.
She insists that the team must understand exactly what went wrong with the design of its car over the winter, and is adamant another stumble next year would be unacceptable.
When asked by AUTOSPORT in an exclusive interview how the team was now planning to divide its work between 2013 and 2014, she said: "It is simultaneous. You have to do both simultaneously.
"We would never give up on the current car, and you have to run in parallel with everything you do.
"We are looking at the issues we have at the moment with this car, and we are trying to resolve those.
"Then, we are looking ahead to next year to make sure that we have everything in place, so the mistakes that were made over the winter are not repeated and we come out where we want to be next year.
"To have a repeat is not acceptable, but to move forward into this season, repeating current performance is not acceptable either.
"Everyone knows that. Everyone at Williams is there to win.
"They know that is why they are there, to make sure that they work to the best of their abilities to deliver a race-winning race car. Everyone is fully aware of that."
Although a lowly position in this year's constructors' championship would have implications for the team's commercial rights income, Williams says that the team's long-term financial situation is not a worry.
"We are a listed company so our results are there for anyone to have a look at," she said.
"We have a really healthy budget to go racing with this year.
"Obviously costs are escalating for next year, but we have a really good commercial team in place. They do a brilliant job.
"It is still in its early days, but we have some really good conversations on the table which I am excited about."
Gilles Villeneuve's exploits behind the wheel of a Ferrari made him a legend to the tifosi, even 40 years after his death. The team's current Formula 1 star Charles Leclerc enjoys a similar status, and recently got behind the wheel of a very special car from the French-Canadian’s career
Porpoising has become the key talking point during the 2022 Formula 1 season, as teams battle to come to terms with it. An FIA technical directive ahead of the Canadian Grand Prix and a second stay appearing on the Mercedes cars only served to create a bigger debate and raise tensions further
Having extended his Formula 1 points lead with victory in Canada, Max Verstappen has raised his game further following his 2021 title triumph. Even on the days where Red Bull appears to be second best to Ferrari, Verstappen is getting the most out of the car in each race. So, does he have any weaknesses that his title rivals can exploit?
In 2026, Formula 1 plans to make the switch to a fully sustainable fuel, as the greater automotive world considers its own alternative propulsion methods. Biogasoline and e-fuels both have merit as 'drop-in' fuels but, equally, both have their shortcomings...
OPINION: Carlos Sainz came close to winning in Monaco but needed that race’s specific circumstances for his shot at a maiden Formula 1 victory to appear. Last weekend in Canada, he led the line for Ferrari in Charles Leclerc’s absence from the front. And there’s a key reason why Sainz has turned his 2022 form around
Plenty of high scores but just a single perfect 10 from the first Montreal race in three years, as Max Verstappen fended off late pressure from Carlos Sainz. Here’s Autosport’s assessment on the Formula 1 drivers from the Canadian Grand Prix
On paper the Canadian Grand Prix will go down as Max Verstappen’s latest triumph, fending off late pressure from Carlos Sainz to extend his Formula 1 world championship lead. But as safety car periods, virtual and real, shook up the race Ferrari demonstrated it can take the fight to Red Bull after recent failures
GP Racing’s OLEG KARPOV pays a visit to designer Jens Munser, to observe the production of Mick Schumacher’s special helmet for the Miami Grand Prix. What follows is some fascinating insight on the mindsets of Mick’s dad Michael, and family friend Sebastian Vettel