Why Superleague's China dates make sense
As Superleague Formula expands beyond Europe, Charles Bradley explains why the football-based single-seater series could find its niche and build a bright future
My usual reaction to a racing series adding a round in China? "Ugh." Be it Formula 1, the DTM, A1GP, etc, I never ceased to be underwhelmed by it. A bit like in the mid-'90s, when Britpop ruled the airwaves and all you'd hear about is bands "trying to crack America". To paraphrase Barry Davies: "Frankly, who cares?"
But for Superleague Formula, the football club-based single-seater series, China most certainly is the right place to race. I've got a few friends who work in football, and they tell me that the Far East is their golden goose that keeps on laying. Why do you think you saw so many adverts flashing up in Chinese on advertising hoardings during the World Cup? There is massive fanbase for football developing there, with an economy third-only to America and Japan. Crucially, it is also the fastest-growing, and new money is hard to find thesedays.
Share Or Save This Story
Dillon: Spotter was “wrong” to shout “wreck him” before Hamlin clash
Hamlin: NASCAR stripping Dillon of win would be “warranted”
NASCAR’s dilemma: Is it a racing or a wrecking series?
IndyCar Series dream schedule: What would it look like?
Arrow McLaren needs “more consistency” to challenge IndyCar’s powerhouses – Brown
Jaminet admits last-lap clash fear with sister Porsche in Penske 1-2
IMSA Road America: Porsche 1-2 as Acura strategy falls short in wild race
How IMSA's GTP revival proved worthy of its name
Supercars reveals expanded 13-round 2025 calendar
Why lawsuit claims NASCAR leadership are “monopolistic bullies”
Podcast: The Best of Super Touring Power 2 - Steve Soper and John Cleland
The 2023 “nightmare” Martin is avoiding as MotoGP title pressure cranks up
Jon Noble: Why even F1’s cleverest minds get lost in explaining rollercoaster season
Can Alpine’s latest regime change shift its course?
What happened the last time Verstappen did community service
Why long Sainz courtship was only one factor in eventual Williams union
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
