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Lando Norris, McLaren livery

Why McLaren thinks its 2024 F1 car is already faster than the MCL60

OPINION: McLaren showed off the tweaked livery it will use in the 2024 Formula 1 season this week. Its new car is yet to be seen, but comments made by team principal Andrea Stella suggest the team is set to have an even more competitive car this year. But there’s one critical caveat…

How major sports teams and organisations generate staff and driver/player motivation is a fascinating topic. At this time of year, the top American Football teams are trying to make deep runs through the NFL playoffs. There are so many examples of team coaches galvanising their players to hit harder or run faster in these critical knockout games by passing on media headlines or social media comments.

The ‘chip on the shoulder’ effect can be a valuable tool in a brutal sport. Formula 1 teams do it too, albeit in different ways.

Previous article McLaren wary of “unpleasant surprise” from Red Bull in F1 2024
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