Why F1’s social media dip is no cause for panic

OPINION: A recent report into Formula 1's social media impact showed that interest has declined in the series. However, those figures should be no cause for real concern as growth - according to the FOM - was much higher across all of its platforms than predicted

Updated Oct 5, 2023, 1:49 PM

An interesting report on social media trends in Formula 1 caused quite a stir last week – itself generating a bit of viral momentum as it totted up more than 60 million impressions across various platforms.

After years when F1 has got bigger, better and reached ever more people, the Buzz Radar analysis that 2023 was witnessing a dip was perhaps the first data to set a new tone. A chief example of this was analysis of F1’s Twitter account from January to May this year, and comparing it to 2021 and 2022.

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Author Jonathan Noble

Jonathan Noble is Motorsport.com’s Formula 1 editor. Having graduated from University of Sussex Jonathan worked for sports news agency Collings Sports reporting on F1, F3, touring cars and other sports, with articles appearing in The Daily Telegraph, The Independent, Reuters, Autosport and other publications. In 1999 he moved to Haymarket Publishing to become a senior editor at Autosport Special Projects, and one year later he became Autosport’s grand prix editor. In 2015 he moved to Motorsport Network, becoming the F1 editor for Motorsport.com. He is also a member of the Guild of Motoring Writers, and sits on the FIA Media Council.