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What Porsche social media frenzy says about F1’s manufacturer allure

Porsche whipped up a frenzy thanks to a cryptic social media post last week and, although it turned out to be a false alarm, it also highlighted why manufacturers remain such an important element in terms of the attraction that they bring to F1. It is little wonder that several other manufacturers are bidding for a slice of the action

Formula 1 social media whipped itself up in to a frenzy earlier this week as speculation went wild that Porsche was about to announce a grand prix partnership with a Gulf-backed Williams team.

The theories had been triggered by the the German manufacturer posting a promo video on its Formula E Instagram page. Showing an old television broadcast that, after a bit of interference, mentioned a 16 January date, Twitter posts analysing freeze frames reckoned that Porsche had teased a blurry head shot of Frank Williams.

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