The challenge of globalising the WRC
As North One Sport continues to settle in as the World Rally Championship's global promoter, David Evans looks at the progress made so far and what's in store for the future of rallying's top flight
North One Sport: saviour of the WRC or media production company who wouldn't know a passage control from a track control arm? The London-based firm's arrival as the World Rally Championship's global promoter has polarised opinion, not least on its first attempt at a calendar for next season.
Arguably, given that North One Sport only took over global promotion on January 1, it's a little early to be judging the performance of the firm formerly known as International Sportsworld Communicators. But it's been a hectic old four months, so let's give it a go.
Share Or Save This Story
The outrageous mountain-climbers that became Pikes Peak legends
Ranking lost WRC legend Richard Burns' 10 best rallies
What to expect from the WRC's venture to the Arctic
Autosport 70: How Richard Burns scaled the WRC mountain
Colin McRae's 10 greatest rallies ranked
Autosport 70: A world rally legend says goodbye?
Watch: The champions of rallying's craziest decade
FIA reveals 'Rally Star' prize scheme to find next WRC champion
Why was the 2024 Bathurst 1000 so boring, and how can it be fixed?
How F1’s most famous engine unlocked the potential of Brabham's forgotten gem
How a faulty steering wheel created a tense IMSA title showdown
Consistency Neuville’s first focus as maiden WRC title looms at CER
How F1’s most famous engine unlocked the potential of Brabham's forgotten gem
The detail focus that will make Audi’s Red Bull hire a hit team boss
The Russell traits that will ease his adaption to becoming Mercedes team leader
How McLaren went from back to front in 18 months
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
