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Renault want F1 costs reduced

Renault's new F1 president Alain Dassas says the French squad are committed to staying in Formula One, but only if the costs of running a team are reduced significantly

"We have already signed up for 2008, which means we want to continue," said Dassas. "Formula One is a passion for a majority of Renault's employees, and the sport is known around the world.

"But we are realistic as well: before committing to the future, every company needs not only good product - which we have - but also sensible cost control.

"By June, we should know the new economic equation. If we have achieved the savings we want, then we will be able to make a detailed commitment for the future.

"The average cost of the big teams' Formula One programmes, is between 350 and 380 million euros, and the highest investments are over 500 million euros. Within that group, Renault ranks fifth or sixth in terms of expenditure.

"We are well below the average spend, but we are winning. That has given other teams food for thought."

Renault, one of the five carmakers involved in the Grand Prix Manufacturers' Association which are planning a breakaway championship if their demands are not met, had already made clear in the past that they will stay in Formula One as long as it made business sense.

"Formula One is an image-builder, particularly in terms of quality, reliability and technology," Dassas added. "It is very difficult to correlate a direct impact on sales, but we know that Formula One builds brand awareness in markets where the brand is weak, and enhances our image where it is strong.

"It is also an important source of internal pride and motivation. Within the company, we have formed a cross-functional team to maximise the exploitation of our success, from marketing to merchandising, to our public roadshow demonstrations, all the way to the product plan."

Dassas, whose team won both titles last year, also highlighted the importance of 2007 for Renault.

"For 2007, we must put a number of key factors in place," Dassas said. "Firstly, our driver line-up and finding a replacement for Fernando Alonso. Secondly, the renewal of Flavio Briatore's contract. This is a key factor, and we will do everything to ensure Flavio stays.

"And finally, we must enter a new phase in terms of our sponsorship. The financial, logistical and electronic sectors are all potential avenues to develop, as tobacco involvement is phased out of the sport."

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