Mercedes reveals new F1 art rear wing NFT design for Miami
Mercedes’ new art rear wing design that will run at Formula 1’s Miami Grand Prix for an NFT auction for charity has appeared in public for the first time.
In collaboration with team sponsor FTX, the cryptocurrency exchange, a range of digital collectibles have been released for the Miami weekend.
These include special designs from artist Mad Dog Jones, whose artwork featuring a Mercedes F1 car will adorn the rear wings of both Lewis Hamilton and George Russell in Miami.
After the race weekend, Mercedes and FTX will auction off the rear wings, alongside the relevant NFTs.
This will help raise money for Ignite, the joint charitable initiative pushed by the team and Hamilton's Mission44 to help support great diversity and inclusion within motorsport.
As well as the main artwork NFTs, Mercedes and FTX plan to release free-to-claim NFT ‘Ticket Stubs’ throughout this year to further gain engagement.
There will be a limited run of 2500 ticket stubs at most races, with a restricted 1000 limited edition mint at five selected races – with Miami one of those selected races.
Mercedes W13 rear detail
Photo by: Uncredited
While Miami is round five, Mercedes plans to release stubs for the opening four grands prix to fans who register over the Miami weekend.
Mercedes commercial director Richard Sanders said: “Finding new and innovative ways to engage with our global fanbase is a key priority for the team.
“Collecting memorabilia has always been a huge part of following your favourite sports team and we’re excited to create these genuinely cool digital collectibles that will also unlock new ways for fans to be closer to the Mercedes-AMG Petronas F1 team.”
Avi Dabir, Vice President of Business Development at FTX, added: “FTX is excited to collaborate with the team on this auction connecting unique NFT artwork with a key component of Lewis' and George's Miami cars in a first for the team and sport.
“We hope this exclusive collection along with all the exciting events we have planned in Miami for race week will be an amazing experience for NFT collectors and long-time F1 fans who want to be a part of racing history.”
FTX is using the Miami Grand Prix weekend to launch its biggest sponsorship activation programme with a special ‘Off the Grid’ event on South Beach, which will include it running a show car down Ocean Drive.
Be part of the Autosport community
Join the conversationShare Or Save This Story
Related video
Top Comments
From Red Bull’s ‘monster’ to Ferrari’s high-speed bouncing: What’s behind F1’s car balance problems?
Mercedes car more “on edge” since summer break
Jon Noble: Why Ferrari could be a dark horse for the title – but we can't be sure until October
Are rookie sprint races a good idea? Our F1 writers have their say
How the WRC chose a winner from two inseparable crews after Acropolis drama
Bagnaia leads Ducati 1-2-3 in Misano test, Acosta fourth on KTM
The bizarre way Verstappen's protege Vermeulen lost a maiden DTM win
Ayrton Senna's magic moments, chosen by his race engineers
Why the turbine Lotus experiment failed to realise its potential in F1
How the chief architect of McLaren's improvement plans to continue its rise
Jon Noble: Why Ferrari could be a dark horse for the title – but we can't be sure until October
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
