Mercedes Formula 1 team reveals expanded partnership with INEOS

Mercedes has announced a new major partnership with INEOS ahead of the 2020 Formula 1 season on a five-year deal

Mercedes Formula 1 team reveals expanded partnership with INEOS

Mercedes linked up with INEOS through a new performance partnership in December, collaborating with the Tour de France-winning cycling team through its newly-created Mercedes-Benz Applied Science division.

In an event at the Royal Automobile Club in London on Monday, Mercedes announced an extension of that agreement for INEOS to become the principal partner of its F1 team.

The major sponsorship deal comes as a boost to Mercedes at a time when its future in F1 beyond the end of the 2020 season has been brought into question.

The value of the INEOS agreement is understood to be in the region of its existing title partnership with Petronas, making the two parties two highly valuable partners for the Mercedes team for its long-term future.

Team INEOS won last year's Tour de France after taking over from Sky as the title partner for the leading cycling team.

It is also involved in sailing via Ben Ainslie's America's Cup team.

INEOS is multinational chemicals company owned by Britain's richest man, Sir Jim Ratcliffe.

"It is a very proud moment for us to welcome INEOS to Mercedes in their new capacity as principal partner," said Mercedes F1 team principal Toto Wolff.

"The company's ambition, dynamism and entrepreneurial flair are a perfect fit for the spirit of Mercedes-AMG Petronas.

"Both companies share a restless desire to improve every day and a strong commitment to achieving the very best results. Our partnership will be defined by tackling great challenges together - on the race track, on water, and on the stages of the Grand Tours - and we will be aiming to raise the bar in each of them.

"Furthermore, this new partnership is an important cornerstone of our future plans in Formula 1. It once again serves to demonstrate the attraction of the sport for ambitious, global brands with a long-term vision for success."

"It's a proud moment for INEOS to become principal partner to the world's best Formula 1 team, and by extension to one of the world's most prestigious brands, Mercedes-Benz," said Ratcliffe.

"The Mercedes team is a leader in global sport and have consistently shown that they are at the forefront of technological innovation and human performance.

"Their grit and determination to redefine what is possible makes them a natural fit for INEOS."

shares
comments
F1 could ditch travelling motorhomes as part of sustainability push

Previous article

F1 could ditch travelling motorhomes as part of sustainability push

Next article

Mercedes reveals new livery for 2020 Formula 1 car

Mercedes reveals new livery for 2020 Formula 1 car
Load comments
The 70s US superteam that tried and failed to crack F1 Plus

The 70s US superteam that tried and failed to crack F1

Vel’s Parnelli Jones Racing was briefly one of the biggest names on the US motorsports scene, but its ambition outstripped its resources. STUART CODLING relates the story of a Formula 1 campaign cut off in its prime

The key details that boosted Red Bull and held back Hamilton in Verstappen’s USA victory Plus

The key details that boosted Red Bull and held back Hamilton in Verstappen’s USA victory

As the 2021 Formula 1 title battle winds towards its climax, the United States GP added another thrilling act in the Lewis Hamilton-Max Verstappen battle. Although Hamilton aced the start, Verstappen and Red Bull took the initiative with strategy and were richly rewarded, despite Mercedes' best efforts as the race went down to the wire

Formula 1
Oct 25, 2021
US Grand Prix Driver Ratings Plus

US Grand Prix Driver Ratings

On a baking hot afternoon at the returning Circuit of the Americas, Formula 1 drivers were tested to their limits. As the pressure on the title contending squads reaches an ever-greater level of intensity, the foremost challengers again showed their class, but were outshone by a standout drive from the upper midfield

Formula 1
Oct 25, 2021
Why F1's misunderstood party animal will thrive in retirement Plus

Why F1's misunderstood party animal will thrive in retirement

Three years on from Kimi Raikkonen's last Grand Prix victory at Austin, he is now six races away from ending the longest Formula 1 career in history. His friend and former Ice1 Racing rally team PR man ANTHONY PEACOCK explains why there’s nobody quite like the 2007 world champion and why F1 will miss him (but he won’t miss it)

Formula 1
Oct 24, 2021
The 10 greatest drives of lost legend Jo Siffert Plus

The 10 greatest drives of lost legend Jo Siffert

It's 50 years since Jo Siffert was killed in his prime at Brands Hatch. The Swiss scored just two world championship wins in a Formula 1 career spent largely with privateer teams, but showed on numerous occasions in single-seaters and in sportscars with Porsche that he could beat any of the best drivers of his era given the right equipment

Formula 1
Oct 24, 2021
Verstappen exclusive: How Red Bull’s ace has become F1 champion material Plus

Verstappen exclusive: How Red Bull’s ace has become F1 champion material

As Red Bull and Honda go all-out for victory in the Japanese engine manufacturer’s last season of its latest Formula 1 dalliance, Max Verstappen finds himself thrust into a compelling title fight with Lewis Hamilton. He told OLEG KARPOV about his evolution into a world championship contender and why Red Bull's no compromise ethos suits him down to the ground

Formula 1
Oct 23, 2021
How Mercedes went from Austin practice domination to "very tight at the front" with Red Bull Plus

How Mercedes went from Austin practice domination to "very tight at the front" with Red Bull

Mercedes has been on a roll of late in the ultra-tight fight to win the 2021 Formula 1 world championship. It started off well in practice at Austin for this weekend’s US Grand Prix, but Red Bull got closer as Friday unfolded and even seemed to find an edge in one critical area of what seems set to be another close contest

Formula 1
Oct 23, 2021
The six critical factors that could hand F1 2021 glory to Hamilton or Verstappen Plus

The six critical factors that could hand F1 2021 glory to Hamilton or Verstappen

The 2021 Formula 1 title battle is finely poised with six races remaining, as just six points separate championship leader Max Verstappen from seven-time champion Lewis Hamilton. In such a closely-fought season, the outcome could hinge on several small factors playing the way of Red Bull or Mercedes

Formula 1
Oct 22, 2021