Jaguar appoints Hogan to new role
Jaguar has appointed John Hogan, former vice president of marketing for Philip Morris Europe, as its new sporting and commercial director
Hogan's role has been described as 'outward facing' and will involve working with the team's commercial partners, the media and the Ford Motor Company that owns Jaguar. Managing director David Pitchforth retains overall control of the company, with all testing and racing responsibilities remaining with Mark Gillan.
"We are delighted to have someone of the calibre of John joining the team," said Tony Purnell, CEO of the Premier Performance Division that Jaguar is a part of. "John's credentials are second to none and with over 30 years of front line experience in marketing and sponsorship, we see John's arrival at Jaguar Racing as a major coup. We set out to get the best man possible and in John, we landed someone who in many ways pioneered the disciplines that we see in motorsport sponsorship today."
Purnell also said that the appointment of Hogan, 59, marks the completion of Jaguar's management restructuring programme, and that the team has no plans to recruit any more senior management.
Hogan said: "It is good to be back in racing on a full-time basis and I am looking forward to immediately getting started on the challenge ahead with Jaguar Racing. My role will be to help strengthen the commercial division of the business and to apply my experience to other areas including the team's relationship with the FIA, Ford Motor Company, Jaguar Cars and other key investors in our business."
After working in marketing since 1963, Hogan joined Philip Morris Europe in 1972. He took over promotions for Marlboro's F1 programme in 1975, and was involved in the restructuring of the McLaren team that led to Ron Dennis being appointed as Managing Director. He was also instrumental in Marlboro's first deal with Ferrari, which it still sponsors in F1. Hogan has spent the past 10 months in retirement, but has still worked as an advisor for Vodafone.
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