Jaguar appoints Hogan to new role

Jaguar has appointed John Hogan, former vice president of marketing for Philip Morris Europe, as its new sporting and commercial director

Jaguar appoints Hogan to new role

Hogan's role has been described as 'outward facing' and will involve working with the team's commercial partners, the media and the Ford Motor Company that owns Jaguar. Managing director David Pitchforth retains overall control of the company, with all testing and racing responsibilities remaining with Mark Gillan.

"We are delighted to have someone of the calibre of John joining the team," said Tony Purnell, CEO of the Premier Performance Division that Jaguar is a part of. "John's credentials are second to none and with over 30 years of front line experience in marketing and sponsorship, we see John's arrival at Jaguar Racing as a major coup. We set out to get the best man possible and in John, we landed someone who in many ways pioneered the disciplines that we see in motorsport sponsorship today."

Purnell also said that the appointment of Hogan, 59, marks the completion of Jaguar's management restructuring programme, and that the team has no plans to recruit any more senior management.

Hogan said: "It is good to be back in racing on a full-time basis and I am looking forward to immediately getting started on the challenge ahead with Jaguar Racing. My role will be to help strengthen the commercial division of the business and to apply my experience to other areas including the team's relationship with the FIA, Ford Motor Company, Jaguar Cars and other key investors in our business."

After working in marketing since 1963, Hogan joined Philip Morris Europe in 1972. He took over promotions for Marlboro's F1 programme in 1975, and was involved in the restructuring of the McLaren team that led to Ron Dennis being appointed as Managing Director. He was also instrumental in Marlboro's first deal with Ferrari, which it still sponsors in F1. Hogan has spent the past 10 months in retirement, but has still worked as an advisor for Vodafone.

shares
comments
Jaguar Appoint New Sporting Director

Previous article

Jaguar Appoint New Sporting Director

Next article

Analysis: Teams Cut Costs to Keep Wheels Turning

Analysis: Teams Cut Costs to Keep Wheels Turning
Load comments
The signs that point to F1's rude health Plus

The signs that point to F1's rude health

OPINION: Formula 1's calendar might still be facing disruption as the pandemic affects travel but, says MARK GALLAGHER, the business itself is fundamentally strong thanks to the epic rivalry taking place on track and the consistent arrival of new sponsors

The unexpected benefit of F1’s sprint race repeat Plus

The unexpected benefit of F1’s sprint race repeat

OPINION: Formula 1's sprint race trial at Silverstone drew mixed feedback on Saturday, but there remained the true test of how it would impact Sunday's Grand Prix. While fans were busy marvelling at Fernando Alonso's progress, a key lesson was being learned that would directly contribute to the dramatic lap one clash at Copse the following day

Formula 1
Jul 22, 2021
The off-track considerations that led to F1’s Hamilton/Verstappen Silverstone shunt Plus

The off-track considerations that led to F1’s Hamilton/Verstappen Silverstone shunt

OPINION: Formula 1’s 2021 title fight turned ugly last weekend when Max Verstappen and Lewis Hamilton collided at the start of the British Grand Prix. Verstappen thankfully walked away unharmed, but this had been a clash long-since coming

Formula 1
Jul 21, 2021
Will 2022's all-new cars look like F1's concept model? Plus

Will 2022's all-new cars look like F1's concept model?

Formula 1 provided its clearest example yet of what the 2022 cars are set to look like when it presented a full-scale concept to the world during the build-up to last weekend’s British Grand Prix. Underneath the special shiny livery was a design that hinted at the future, but teams will be digging into key areas that may reap differing results

Formula 1
Jul 20, 2021
British Grand Prix Driver Ratings Plus

British Grand Prix Driver Ratings

The 2021 British Grand Prix will live long in the memory for the dramatic clash between Formula 1's two title protagonists, which opened the door for other drivers to capitalise. One did so in spectacular fashion, while others fluffed their lines

Formula 1
Jul 19, 2021
How Leclerc almost defied Hamilton after F1 title rivals’ Silverstone clash Plus

How Leclerc almost defied Hamilton after F1 title rivals’ Silverstone clash

A poor start for Valtteri Bottas and the lap one clash between Formula 1's 2021 title protagonists gave Charles Leclerc a surprise lead in the British Grand Prix that he almost held to the end. Here's how the Ferrari driver came close to a famous victory, ultimately denied by a recovering Lewis Hamilton three laps from home

Formula 1
Jul 19, 2021
The signs that suggest Mercedes can win the Silverstone F1 race Plus

The signs that suggest Mercedes can win the Silverstone F1 race

Red Bull and Max Verstappen scored an early blow against Lewis Hamilton and Mercedes at Silverstone, with sprint qualifying race victory. But that doesn’t mean Sunday’s grand prix is a foregone conclusion. Although Verstappen starts as the favourite, here’s why Mercedes still holds hope of winning

Formula 1
Jul 18, 2021
Uncovering Silverstone's engineering secrets for F1 success Plus

Uncovering Silverstone's engineering secrets for F1 success

Formula 1 returns to Silverstone this weekend, but despite its familiarity to all the teams it is no picnic. Here are five of the key points for engineers to consider prior to the British Grand Prix

Formula 1
Jul 16, 2021