Intel partners BMW in major deal

Intel was rumoured in recent to hold negotiations for a title sponsorship deal with McLaren-Mercedes, but the electronics corporation elected to partner with BMW for a long-term strategic technology partnership.

The two companies said Intel would become Sauber's sponsor while they further join forces in the development of BMW's worldwide IT infastructure as well as shared marketing activites.

Intel and BMW have also agreed on the joint development of an open standard for the integrated operation of mobile devices (including mobile phones, portable music players and PDAs) in vehicles built by BMW.

Prof. Dr. Burkhard Goschel, BMW Group Board Member for Purchasing and Development, said: "Like the BMW Group, Intel also sets the highest standards of performance, innovation and quality for its products. For both companies, technological leadership is a fundamental goal.

"Our methods of systematically turning ideas into innovative products will be excellently supported and complemented by Intel's innovative technology and highly efficient solutions. This partnership stands to benefit our IT, our customers and our Formula One team."

Eric Kim, Senior Vice President and Chief Marketing Officer of Intel, said: "This comprehensive agreement brings together two of the most admired and innovative brands in the world. Intel's technology and BMW's prowess in the automotive sector are a powerful combination.

"Intel and BMW intend to collaborate heavily on the IT technology and marketing side as our brands are very dynamic and innovative. With Intel as the Official Corporate Partner of the BMW Sauber F1 Team, the Intel brand will reach hundreds of millions of passionate fans worldwide each year - fans who appreciate the critical role that technology plays in Formula One.

"Intel will infuse the BMW Sauber F1 Team with its technology - technology that we believe will support the team's performance."

BMW Motorsport Director, Dr. Mario Theissen, added: "Formula One is a high-tech discipline. It demands the control and coordination of hundreds of parameters simultaneously and the precise execution of every step.

"Cutting-edge technology is a crucial success factor, and BMW has accepted the challenge. We are delighted that a strong partner such as Intel has done likewise in collaboration with us."

BMW-Sauber F1 will be launching their 2006 car in Valencia, Spain, on January 16th.