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Ayrton Senna, Williams.
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How Senna continues to improve lives in Brazil 30 years after his death

Ayrton Senna is more than a memory. He’s an ideal – and, 30 years after his tragic death during the San Marino Grand Prix, ERWIN JAEGGI discovers that the charitable foundation set up to honour his wishes continues to fight to improve the lives of children and youth in Brazil

There are many glass-fronted offices in the Sao Paulo district of Pinheiros. But only one has a McLaren MP4/5 – specifically the one Ayrton Senna drove to victory in the 1990 Italian GP – on the 15th floor. This is the home of the Ayrton Senna Institute, where the three-time world champion’s ambition to give Brazilian children better opportunities lives on.

“At the beginning of 1994, Ayrton was having a conversation with his sister Viviane,” explains Thiago Fernandes, business development director at Senna Brands. “He asked for her help. He had been giving a lot of money to a lot of different causes, but he wasn’t seeing concrete results or a structural improvement. So he asked Viviane: ‘Please, can you help me think of something which could help Brazil to improve as a country?’

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