How Project Pitlane has changed F1's battle lines
The news that Project Pitlane has received 20,000 orders for products to help combat the coronavirus pandemic is evidence of Formula 1's pulling power in a time of crisis. It has even managed to bring two fractious rivals together. Could it be a sign of things to come?
The race bays of Formula 1 teams at this time of year are normally buzzing with activity as staff inspect, check and ready cars between their return and departure from races. But amid the coronavirus pandemic, the world isn't normal. Races aren't happening, and F1 factory shutdowns mean that no work is being done on the currently dormant cars.
However, that is not to say F1's brilliant brains have been idling. For example, if you had walked through Red Bull's factory at Milton Keynes over recent weeks, the frenzy of activity still going on in a few key areas would have been just as intense as if the season was underway. It's just the focus has been on something totally different.
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Jonathan Noble is Motorsport.com’s Formula 1 editor. Having graduated from University of Sussex Jonathan worked for sports news agency Collings Sports reporting on F1, F3, touring cars and other sports, with articles appearing in The Daily Telegraph, The Independent, Reuters, Autosport and other publications. In 1999 he moved to Haymarket Publishing to become a senior editor at Autosport Special Projects, and one year later he became Autosport’s grand prix editor. In 2015 he moved to Motorsport Network, becoming the F1 editor for Motorsport.com. He is also a member of the Guild of Motoring Writers, and sits on the FIA Media Council.
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