Haas: "Good interest" from F1 sponsors to fill big Uralkali hole

Haas Formula 1 chief Gunther Steiner says the team is attracting “good interest” from possible sponsors to help fill the “big hole” left after the exit of former title sponsor Uralkali.

Haas: "Good interest" from F1 sponsors to fill big Uralkali hole

Following Russia’s invasion of Ukraine late last month, Haas removed all Uralkali branding from its car, which resembled the colours of the Russian flag. The agreement with the company was ultimately terminated, as was Russian driver Nikita Mazepin’s contract.

Uralkali had served as the title sponsor of Haas since Mazepin joined the team at the start of the 2021 season, bringing a significant financial boost to the American operation.

But Haas has maintained it would be able to cope financially without Uralkali’s funding, allowing it to continue with its plans and preparations for the 2022 season.

Steiner admitted it was a “big hole” that had been left by Uralkali after its exit, but said there was already interest being shown by potential new sponsors.

“There is good interest at the moment, I must say, good interest, and I don't know what it has to do with,” Steiner said.

“I’m not promising anything. I think with the sponsorship, we started a little bit late in actually trying to get some actively from the beginning. That's my opinion about it. But I think now we will make progress.

“I'm very confident. And also, again, showing people that now we want to come back and people know where we were. So I think we have got a good chance.”

Guenther Steiner, Team Principal, Haas F1

Guenther Steiner, Team Principal, Haas F1

Photo by: Carl Bingham / Motorsport Images

Team owner Gene Haas’s company, Haas Automation, has gained more branding on the Haas VF-22 car with its revised livery, which also carries sponsorship from German company 1&1 and IONOS.

F1 is currently enjoying a boom in the United States, which is set to be accelerated with the inaugural Miami Grand Prix in May and interest from Las Vegas in staging a race from next year.

Haas is the only American team on the grid, but Steiner said it was difficult to secure backing from American brands.

Read Also:

“It is just difficult in America to get this big sponsorship in the moment,” Steiner said.

“But it's not only difficult in for Formula 1. If you look also in the racing series in the States, there is sponsorship, but not a really big one.

“In NASCAR, in the old days, one car was running the full livery a full year. And there are not many cars doing that in the moment, because it's just a lot of money.”

shares
comments

The surprising F1 first race win trend its new era may alter

Tost: Tsunoda in “good shape” after fitness drive

What Perez's Jeddah joy means for F1’s 2023 hopes for a real title fight

What Perez's Jeddah joy means for F1’s 2023 hopes for a real title fight

Plus
Plus
Formula 1
Saudi Arabian GP
Alex Kalinauckas

What Perez's Jeddah joy means for F1’s 2023 hopes for a real title fight What Perez's Jeddah joy means for F1’s 2023 hopes for a real title fight

Saudi Arabian Grand Prix Driver Ratings 2023

Saudi Arabian Grand Prix Driver Ratings 2023

Plus
Plus
Formula 1
Saudi Arabian GP
Alex Kalinauckas

Saudi Arabian Grand Prix Driver Ratings 2023 Saudi Arabian Grand Prix Driver Ratings 2023

How Perez kept Verstappen’s Saudi Arabian GP surge at bay

How Perez kept Verstappen’s Saudi Arabian GP surge at bay

Plus
Plus
Formula 1
Saudi Arabian GP
Jake Boxall-Legge

How Perez kept Verstappen’s Saudi Arabian GP surge at bay How Perez kept Verstappen’s Saudi Arabian GP surge at bay

The enormous job facing F1 for its Vegas gamble to pay off

The enormous job facing F1 for its Vegas gamble to pay off

Plus
Plus
Formula 1
Las Vegas GP
GP Racing

The enormous job facing F1 for its Vegas gamble to pay off The enormous job facing F1 for its Vegas gamble to pay off

Testing times for Vasseur, but the true challenge at Ferrari is about to come

Testing times for Vasseur, but the true challenge at Ferrari is about to come

Plus
Plus
Formula 1
Saudi Arabian GP
Jonathan Noble

Testing times for Vasseur, but the true challenge at Ferrari is about to come Testing times for Vasseur, but the true challenge at Ferrari is about to come

How the F1 driver expression saga continues to have a Lineker-like problem

How the F1 driver expression saga continues to have a Lineker-like problem

Plus
Plus
Formula 1
Saudi Arabian GP
Alex Kalinauckas

How the F1 driver expression saga continues to have a Lineker-like problem How the F1 driver expression saga continues to have a Lineker-like problem

Why a Mercedes U-turn couldn't deny Sauber's F1 debut surprise

Why a Mercedes U-turn couldn't deny Sauber's F1 debut surprise

Plus
Plus
Formula 1
Adam Cooper

Why a Mercedes U-turn couldn't deny Sauber's F1 debut surprise Why a Mercedes U-turn couldn't deny Sauber's F1 debut surprise

Why Mercedes is fronting up to its F1 mistakes too much

Why Mercedes is fronting up to its F1 mistakes too much

Plus
Plus
Formula 1
Saudi Arabian GP
Jake Boxall-Legge

Why Mercedes is fronting up to its F1 mistakes too much Why Mercedes is fronting up to its F1 mistakes too much