F1 signs PwC as official consulting partner from Miami GP onwards

PwC has become Formula 1's official consulting partner meaning it will offer its services to the series in exchange for branding opportunities from the Miami Grand Prix onwards.

One of the United Kingdom’s "big four" accounting firms, PwC - also known as PricewaterhouseCoopers - has signed a multi-year deal with F1 and will provide 'strategic consulting' to help the championship continue its growth. 

F1 says that PwC, formed in 1998 through a merger of accounting firms Price Waterhouse and Coopers & Lyband, will work "across key areas of its global business to help enhance performance". PwC registered a global revenue of $50.3 billion in 2022.

"As two brands founded upon the need to solve complex problems at the highest level, partnering with PwC is a natural fit for Formula 1," said F1's chief commercial officer Emily Prazer.

Lando Norris, McLaren, Oscar Piastri, McLaren, Max Verstappen, Red Bull Racing

Photo by: Sam Bagnall / Motorsport Images

"Their consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth, and our global platform will enable them to bring their business to our millions of fans, both at events and watching at home.”

PwC is one of many brands to have partnered with F1 in 2025, a list that includes the likes of Barilla, LVMH and ALT Sports Data.

“Formula 1 represents the kind of high-performance environment where strategy, speed and innovation converge – and that’s where PwC thrives," said Paul Griggs, PwC's US senior partner.

"As we work alongside F1’s team, we see an incredible opportunity to support them in their drive to the leading edge, bringing additional innovative thinking to complex challenges – helping them shape their future across an ever-changing global landscape."