Bernie Ecclestone dismisses F1 TV decline and social media calls

Formula 1 supremo Bernie Ecclestone insists he is not alarmed by the sport's declining television audience and sees no need to revamp its social media approach

Bernie Ecclestone dismisses F1 TV decline and social media calls

Amid viewership drops in key markets such as Italy and Germany, there have been calls for F1 to make the most of opportunities offered by new media channels like Twitter, Facebook and YouTube.

F1 needs to wake up to new media world

But Ecclestone remains unmoved, and doubts the social media boom will last.

"It matters obviously, but when you say it is falling, it is changing," he said when asked by AUTOSPORT about falling TV figures.

"But I think the change that is currently taking place is very shortlived, as these social media people are starting to think it is not as good as they thought."

When asked if he believed F1 needed to change its approach, and officially embrace social media like other sports have done, he said: "No. We're commercial... If they find people to pay us [to do that] then I will be happy."

HEMBERY: UNDERSTANDING AUDIENCES IS KEY

Pirelli motorsport chief Paul Hembery believes understanding what fans want from the sport is one of the biggest issues facing F1.

"We're a technical partner but we're also a sponsor," he said.

"We look at how many people are watching the sport and what they think of the current F1. Viewing figures so far this year are extremely disappointing - there's no doubt about that."

But with BBC figures suggesting that iPlayer growth was 33 per cent last year, and live radio audiences jumping by 53 per cent, there is a growing view that the way people consume F1 is changing dramatically.

"We've been looking at some studies done by Premier League and Sky, and they've seen a very increased take-up on the iPad viewing and not watching on TV. That's certainly a way many people are going," said Hembery.

"You see telephone companies wanting to create their own digital content as well. We've seen Movistar come into Formula 1 for example with that objective.

"We're seeing the world change and it's not just Formula 1, it's the whole way people follow their sports and get their entertainment.

"That's something FOM is working on and hopefully we'll see the results of that in the near future."

shares
comments
Why Ferrari doesn't need Adrian Newey
Previous article

Why Ferrari doesn't need Adrian Newey

Next article

Hamilton says he has moved on from feud with F1 team-mate Rosberg

Hamilton says he has moved on from feud with F1 team-mate Rosberg
Load comments
How Ferrari gained a new edge over McLaren in the best-of-the-rest F1 2021 battle Plus

How Ferrari gained a new edge over McLaren in the best-of-the-rest F1 2021 battle

Supremacy in the McLaren vs Ferrari fight over third place in the constructors’ championship has ebbed and flowed between the two teams so far in the 2021 Formula 1 season. But for several key reasons, right now it seems the advantage has swung decisively back to the Scuderia and McLaren knows it.

The 70s US superteam that tried and failed to crack F1 Plus

The 70s US superteam that tried and failed to crack F1

Vel’s Parnelli Jones Racing was briefly one of the biggest names on the US motorsports scene, but its ambition outstripped its resources. STUART CODLING relates the story of a Formula 1 campaign cut off in its prime

Formula 1
Oct 26, 2021
The key details that boosted Red Bull and held back Hamilton in Verstappen’s USA victory Plus

The key details that boosted Red Bull and held back Hamilton in Verstappen’s USA victory

As the 2021 Formula 1 title battle winds towards its climax, the United States GP added another thrilling act in the Lewis Hamilton-Max Verstappen battle. Although Hamilton aced the start, Verstappen and Red Bull took the initiative with strategy and were richly rewarded, despite Mercedes' best efforts as the race went down to the wire

Formula 1
Oct 25, 2021
US Grand Prix Driver Ratings Plus

US Grand Prix Driver Ratings

On a baking hot afternoon at the returning Circuit of the Americas, Formula 1 drivers were tested to their limits. As the pressure on the title contending squads reaches an ever-greater level of intensity, the foremost challengers again showed their class, but were outshone by a standout drive from the upper midfield

Formula 1
Oct 25, 2021
Why F1's misunderstood party animal will thrive in retirement Plus

Why F1's misunderstood party animal will thrive in retirement

Three years on from Kimi Raikkonen's last Grand Prix victory at Austin, he is now six races away from ending the longest Formula 1 career in history. His friend and former Ice1 Racing rally team PR man ANTHONY PEACOCK explains why there’s nobody quite like the 2007 world champion and why F1 will miss him (but he won’t miss it)

Formula 1
Oct 24, 2021
The 10 greatest drives of lost legend Jo Siffert Plus

The 10 greatest drives of lost legend Jo Siffert

It's 50 years since Jo Siffert was killed in his prime at Brands Hatch. The Swiss scored just two world championship wins in a Formula 1 career spent largely with privateer teams, but showed on numerous occasions in single-seaters and in sportscars with Porsche that he could beat any of the best drivers of his era given the right equipment

Formula 1
Oct 24, 2021
Verstappen exclusive: How Red Bull’s ace has become F1 champion material Plus

Verstappen exclusive: How Red Bull’s ace has become F1 champion material

As Red Bull and Honda go all-out for victory in the Japanese engine manufacturer’s last season of its latest Formula 1 dalliance, Max Verstappen finds himself thrust into a compelling title fight with Lewis Hamilton. He told OLEG KARPOV about his evolution into a world championship contender and why Red Bull's no compromise ethos suits him down to the ground

Formula 1
Oct 23, 2021
How Mercedes went from Austin practice domination to "very tight at the front" with Red Bull Plus

How Mercedes went from Austin practice domination to "very tight at the front" with Red Bull

Mercedes has been on a roll of late in the ultra-tight fight to win the 2021 Formula 1 world championship. It started off well in practice at Austin for this weekend’s US Grand Prix, but Red Bull got closer as Friday unfolded and even seemed to find an edge in one critical area of what seems set to be another close contest

Formula 1
Oct 23, 2021